(MENAFNEditorial) September 18, 2012- Houston, TX
The advent of social media has changed the way businesses engaged and acquire the confidence of customers to purchase products and services. Today, EmailWire SEO press release distribution services, a catalyst to Social Media news distribution, showcases "Social Media Marketing: Solution Evaluation and Selection Guide:" http://groupweb.tradepub.com/free/w_wild04/. EmailWire SEO Press Release Distribution Services
This is "a practical guide for discovering, evaluating, and buying the social media marketing solution that's right for your organization.
"This guide focuses on Social Media Marketing (SMM) technology. In contrast to the defensive and passive nature of Social Monitoring software, SMM solutions focus on offensive marketing capabilities that drive consumer engagement, action, and results.
"SMM efforts tend to be focused on the following key goals:
- Increasing exposure/awareness/visibility
- Driving traffic (e.g., to websites)
- Generating leads/driving customer acquisition
- Providing marketplace insight
- Increasing sales conversions
- Building brands
"This guide gives you the tools to evaluate solutions and vendors based on your company's goals and priorities. It specifies the capabilities and features required for an effective SMM solution and lays out a process to guide you to selecting the best solution for your specific needs. "
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