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Backers of Zee Alwan tv channel invest USD100m in Arabic content  Join our daily free Newsletter

MENAFN - 10/09/2012

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(MENAFN) Investors behind Zee Alwan, a new Arabic free-to-air television channel launched in Dubai, have invested USD100 million in the channel, Arabian Business reported.

The investors also plan to launch a further three channels by 2017 and expected they will turn a profit within three-and-a-half years.

Zee Alwan was launched by Zee Entertainment Enterprises, a subsidiary of Essel Group, a leading Indian business conglomerate involved in packaging.

The latest channel will focus on reality, cookery, travel, yoga and health targeting female Arab audiences aged between 20 to 45-years old.

Zee Alwan follows in the footsteps of Zee Aflam, a 24/7 movie channel that broadcasts Bollywood movies dubbed into Arabic.

Zee, founded in 1982, owns a library of over 100,000 hours of television content and the rights to more than 3,000 movies titles, making it the world's largest producer of Hindi-language television content.

 






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