(MENAFN- Muscat Daily) Marking its presence in the healthcare sector for over five years, First Medical Center located in Al Khuwayr has unveiled its new brand identity with a new logo and design to represent the true essence of the clinic in terms of excellent and consistent business practices, standards of service and healthcare.
The clinic, which is part of the Al Balushi Investment Group, continues to strive in defining itself as a quality healthcare unit with high standard diagnostics and therapeutic protocols.
The new logo represented by a green leaf, depicts the vitality of life and the modern thought for a holistic approach towards healthcare. The colour green is used to represent the essence of life and its soothing effect will create a difference in the minds of people.
''Over the past few years at First Medical Center, we have successfully grown and diversified our product and service offerings in the medical field,'' said Hussain Habib, group general manager for First Medical Center.
The clinic's brand logo comes with a tag line that promises, ‘Better Choice. Better Care' and maintains the image of being a favourite among residents in Oman.
''Today, we offer a suite of integrated medical solutions through units specialising in ophthalmology, orthopedic, cardiology and many therapeutic solutions. Our brand must keep pace with the exciting evolution of our organisation,'' said Aisha Shahmurad, clinic manager.
With a professional team consisting of Aisha Shahmurad, Asfandyar Mukhdoom Mufti, marketing manager; Dr Christopher Dias, medical director and Hussain Habib, the group general manager, First Medical Center will continue to set new benchmarks in healthcar
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