(MENAFN - Muscat Daily) As part of the bank's corporate social responsibility (CSR), the initiative to give back to the community, Bank Sohar extended its support to Al Hayat Association, which has been spearheading a campaign against drug abuse.
The bank's support will enable the association to create and raise awareness related to rehabilitation of drug addicts, providing post-recovery support and developing programmes aimed at creating a drug free society.
The bank's support to the Al Hayat Association, a non-profitable organisation, stems from society's vision to create a drug- free society.
Bank Sohar has decided to participate in this initiative for the first time in view of the role played by the association since inception to eliminate the danger of drug abuse from society.
The association has adopted significant initiatives and campaigns, which have benefitted individuals and society at large.
''Bank Sohar's support to the initiative of Al Hayat Association is part of its ongoing drive to contribute effectively to a better society.
"Drug abuse has become a cause for concern as it impacts the society at large, engulfing with it the youth of the society,'' Munira Abdulnabi Macki, DGM - human resources and corporate support " Bank Sohar, said.
Bank Sohar has been playing a significant role in the well-being of society through support to various community- related initiatives.
"We believe that it's our obligation to provide the necessary support to associations and organisations that are working towards the uplift of society,'' added Munira.
Highlighting the significance of Bank Sohar's support, Dr Amira al Raaidan, chairperson, Al Hayat Association, said, ''We appreciate the bank's support to the Al Hayat Association.
"It's the support from organisations such as Bank Sohar that enables the association to reach out to a larger segment of people and create further awareness.''
Al Hayat Association was founded in 2009 and has been organising campaigns to raise drug awareness, prevent drug use and help victims of drug abuse in the sultanate.
The association is credited with communicating directly with more than 1,000 men and women addicts and helping them in their recovering from drug abuse.
It has also provided training to volunteers through conducting lectures and exhibitions at mosques, universities, colleges, schools, hospitals, cultural clubs, and commercial centres.
The association has also organised seminars for Sultan Qaboos Prize for voluntee