(MENAFN- Khaleej Times) Air Arabia, the first and largest low-cost carrier in the Middle East, with the support of Oman's Tourism Ministry, has launched new flights between Sharjah and Salalah.
The services will be welcomed by the Oman Ministry of Tourism and Salalah, which is positioning itself as a year-round destination for adventure, nature and leisure travellers.
The new flights commenced on Thursday, and coincide with this year's edition of the Salalah Tourism Festival (STF 2012), Dhofar's biggest annual cultural and entertainment show that attracts thousands of local, regional and international tourists every year. STF 2012 runs from June 21 to July 18. The launch also coincides with the 'Khareef' season of cool weather, which runs from July until the end of September.
The new flights enhance Salalah's reputation as a major year-round tourist destination, and a favorite venue for the Middle East's rapidly expanding MICE (meetings, incentives, conventions, exhibitions) market. The flights from Sharjah will depart on Thursdays and Saturdays, returning on the same day.
Oman Ministry of Tourism's director-general Assistant of Tourism Promotion, Ghasi Al Hashmi said: "Air Arabia's services between Sharjah and Salalah will be welcomed by Salalah's tourism industry. They represent a 100 per cent increase in non-stop capacity from the UAE, with excellent connections to Dammam, KSA; another large potential leisure market for Salalah."
Adel Ali, group chief executive officer of Air Arabia said: "Salalah has always been one of the most popular tourist destinations in the Gulf and entire Middle East due to its truly unique attractions and its pleasant climate. We are pleased to collaborate with the Oman Ministry of Tourism to launch Air Arabia's new flights between Sharjah and Salalah."
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