(MENAFN - Arab News) .Superbrands, an independent authority and arbiter of branding, announced that Pepsi has won the coveted 'Brand of the Year' award at the 8th annual Superbrands tribute event at the Intercontinental, Dubai Festival City.
A press release said 58 leading UAE brands were awarded the 'Superbrands' status at the gala event, which is also dubbed globally as the 'Oscars of Branding'.
The event was attended by the country's most prominent senior business, marketing and branding executives and saw the unveiling of the 2012 Superbrands book featuring many of the brands voted as Superbrands.
Speaking at the tribute event, Mike English, director, Superbrands Middle East said: "We are happy to announce that Pepsi has won the UAE 'Brand of the Year' award for 2012.
This award goes to the brand that scores highest in the annual Superbrands voting survey of over 2,500 marketing professionals in the UAE. We would like to congratulate them on this feat and wish them even more success in the coming years. Pepsi has been a very strong performer in this market for many years and it continues to build on its strengths despite increasing competition in its market sector."
Ahmed Elazizi, chief marketing officer, MEA Region, Pepsi Cola International said: "We are thrilled to be the 2012 Brand of The Year in the UAE. Pepsi always strives to offer the best product and brand experiences to its consumers and it is very exciting to be recognized for it by professionals."
Among PepsiCo's projects in the region are programs that focus on education, eradication of poverty, cross-cultural exchanges for local youth, health and wellness and the environment.
The Superbrands Council, which comprises of some of the leading names in UAE business circles, compile the shortlist which is then scored online by more than 2,500 marketing professional.