(MENAFN - Arab News) Qatar Tourism Authority (QTA) hailed the successful end to their promotional road show covering six cities across the Gulf to boost awareness of Qatar's tourism offerings as an ideal destination for Eid Al-Fitr and Eid Al-Adha.
During the road show, QTA delegates from the hospitality, culture, sports and leisure sectors met with business and incentive travel professionals to highlight and educate them on the potential of Qatar being an ideal destination to celebrate the two Islamic holidays.
The Gulf Cooperation Council (GCC) Roadshow 2012 started in Alkhobar before moving on to Riyadh, Kuwait, Muscat, Abu Dhabi and Dubai.
QTA's tourism strategy during the road show was to promote Qatar's authentic heritage and rich past while highlighting its focus on building the future through creativity and innovation by promoting the five major pillars: meetings, sports, culture, leisure and education.
"This road show was an initiative we launched by specifically targeting professionals in the 'meetings, incentive, convention, exhibitions' industry," said Abdulla Malalla Al-Bader, director of tourism at Qatar Tourism Authority. "The tour was very successful; we built new relationships and strengthened existing ones in these cities, which are all important markets for Qatar."
Qatar has made significant investments domestically and internationally to encourage cultural, sport, and leisure tourism to complement business tourism industry in the country. Qatar is a hosting venue for many international sporting championships in tennis, golf, athletics and football. Plans are being put in place to build world-class stadiums for the 2022 Football World Cup.
The iconic Museum of Islamic Art, designed by I.M. Pei, has put Qatar's capital city of Doha firmly on the cultural scene in the Middle East.