(MENAFN - Arab News) Mohamed Yousuf Naghi Motors (MYNM), the sole dealer of Rolls-Royce Motor Cars in the Saudi Arabia, has announced record sales in the Kingdom for the ultra-luxury vehicle in the first quarter of 2011, with a growth of 131 percent compared to the same period in 2011. The sales figures, the highest in the entire region, highlight the increasing strength of the ultra-luxury car market in the Kingdom and the trust customers have in the world's pinnacle automotive brand.
The impressive sales results come as a natural progression for Mohamed Yousuf Naghi Motors, which has seen steady growth over the past few years in its Rolls-Royce sales. The company's focus on customer satisfaction and targeted marketing activities runs in line with Rolls-Royce Motor Cars' pursuit of excellence and quality through every aspect of the brand.
"We are delighted that our efforts have paid off and allowed us to take the leading position in Rolls-Royce sales in the entire region for the first quarter of 2012," said Toni Yazbeck, brand manager for Rolls-Royce Motor Cars at MYNM. "As the sole dealers of Rolls-Royce Motor Cars in the Kingdom, Mohamed Yousuf Naghi Motors has invested heavily in state-of-the-art showrooms and service facilities to ensure premium standard of service offered to our discerning Rolls-Royce customers."
"The growth reflects the increased appetite for individuality and exclusivity in the ultra-luxury segment here in the Kingdom, and a prime indicator of this is the large number of customers who have come to our showrooms to book order for the new Phantom Series II, which was recently launched at the Geneva Motor Show," he added.
The Phantom Series II family of cars, including Phantom Saloon, Phantom Drophead Coup and Phantom Coup, has been thoughtfully updated with contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies, which significantly improve the car's drive train, ease-of-use, and connectivity.