(MENAFN - Arab News) Nasair, Saudi Arabia's national carrier, has signed a landmark franchise agreement, which will realize the dreams of many young Saudi entrepreneurs. The deal, which took place at ATM Dubai 2012 yesterday, forms a key part of the airline's Saudization strategy and will give passengers more choice. The start-up cost of the franchise requires low seed money and provides a very attractive return on investment.
Nasair's CEO Francois Bouteiller, said: "We are extremely excited about signing this key agreement as it reflects our commitment to social welfare and Saudization. "Nasair aims that through the franchisee program it will not only create convenient locations for its esteemed passengers to purchase nasair tickets, but it will also serve to boost the local entrepreneurship culture, creating job opportunities for the local community."
Three of the top players in the Saudi market have already secured nasair franchisee in select zones in Saudi Arabia, with a new agreement involving Fyfa Travel who have secured the franchisee of Sabbiah in Jazan, Khonaini Travel who have secured the franchisee of Jubail and Portfolio who have secured the location of Taif, who have secured the franchisee of Al-Thuraya Holidays in Ras Al-Khaimah. As part of the franchise, nasair will offer a progressive incentive scheme to provide the opportunity to make significant annual profits. Other benefits include direct referral to the franchises, call centre support and consolidation within approved zones.
As part of the airline's innovative new approach toward enhancing passenger experience, nasair recently introduced a new service offering passengers the option of receiving their boarding pass directly to their smart phone.
The airline currently operates to 21 national and international destinations and will be using ATM as a platform to highlight future expansion plans and forthcoming developments. ATM runs from April 30 to May 3.