(MENAFN - Khaleej Times) LG Electronics pins hopes on latest smart TV line-up to boost its market share in the Middle East.
The global leader and technology innovator in consumer electronics on Sunday launched its latest 2012 cinema 3D smart TV line-up in the UAE. The Korean brand is confident to make deep inroads in the region's smart TV segment through the new line up with price ranging from 2,000 to 5,000.
"We are confident to increase our overall market share in Middle East's smart TV segment from 22 per cent to 27 per cent in 2012 after the launch of new line-up today," D.Y. Kim, president of LG Electronics Gulf, told Khaleej Times on the sidelines of the launch event here yesterday.
The Korean company revealed the cutting-edge 3D bezel TV that is sized at almost zero mm, setting a new world record for the narrowest bezel 3D TV.
The LG cinema 3D smart TV, being equipped with the most advanced 3D technology, enables a smoother and more immersive 3D viewing bringing a limitless world of 3D entertainment at the tip of your magic remote.
James Park, president of LG Electronics, Middle East & Africa; Vigyan Seth, chief operating officer, Al Sayegh Brothers; among others attended the launch ceremony.
"The new 3DSmart TV line-up endorses our endeavor to bring the biggest innovations that technology has to offer today. With a world record for narrowest bezel 3D TV, the product is not only stylish in its design, but breaks boundaries in quality and content as well," Kim said. He said LG holds top position in 3D smart TV segment and holds 40 per cent share in the Middle East.
"We also lead in LED, LCD and plasma segments. The company also stays ahead in home theatre and monitor products segment with 24.3 per cent and 10.5 per cent market share, respectively," he said.
He said the company will launch a new 55-inch 3D smart TV line up in second half of 2012.
"With the new Smart TV line up, we are certain that our growth would continue on the upward ladder, further strengthening our already established leadership position in this segment globally," Kim said. He said LG is in talks with etisalat to add more apps in smart TV segments.
James Kim, Product Manager, LG Electronics, briefed the media and guests about the key features of new line up of products. "The design and magic remote control is the key difference in new line-up of 3D smart TVs," he said adding that these new models can easily be connected to laptops, smartphones and other digital devices.
"The smart TV segment will be changing quickly in coming days due to development of more applications," Vigyan Seth said.
The LG cinema 3D smart TV is composed of an impressive Cinema screen, wireless display, premium content services, over 1,200 Smart TV apps globally and Magic Remote. The new line-up also features Dual Play function for gamers and an expansive selection of 3D movies, sports and games, offering a world of 3D waiting to be discovered through LG's 3D World.