(MENAFN - Arab News) Oman Air, working with the Oman Ministry of Tourism, has announced a unique event which will showcase the wonders of Oman to some of Europe's leading media personalities.
The First Annual Oman Air International Media Treasure Hunt will pit teams of journalists from Oman Air's European destinations of France, Germany, Italy, Switzerland and the UK against each other in a challenge to discover as much as possible about the history, culture, landscapes, nature and people of this amazing destination.
The search for information will be triggered by a series of cryptic clues and will involve travel across the length and breadth of the Sultanate, using every imaginable form of transport, from taxis and hire cars to aircraft, boats and camels.
Wayne Pearce, CEO at Oman Air, stated: "This unique event will take the cream of European journalism on the tour of a lifetime around Oman. They will discover for themselves the breath-taking landscapes, unspoiled coastline, rich culture and long history of this beautiful country, experience its safety and serenity and enjoy the warm hospitality of the Omani people."
The seven-day adventure will run between Feb.6 and Feb. 13 and will start and finish with a night's stay in one of Muscat's finest five-star hotels.
In between those nights of luxury, participating teams will race against each other as they scour the country for information and insights into Omani life.
Mohammed Al-Shikely, general manager marketing at Oman Air, in close coordination with Oman Air's Corporate Communication and Media department, oversees the launch of this First Annual Oman Air International Media Treasure Hunt, which consists of teams of four journalists each.
They will be encouraged to use social media to call on their readers' and viewers' assistance in solving the clues they are given, and the whole event will be filmed for broadcast at a later date.
Regular updates will also be provided via Oman Air's Facebook pages and Twitter account, and on YouTube.