(MENAFN - Khaleej Times) The sixth edition of the Dubai Summer Surprises (DSS) Apprenticeship Programme was launched on Sunday, with Palestine joining as the latest addition to the list of the participating countries.
Laila Suhail, Chief Executive Officer of Dubai Events and Promotions Establishment, welcomed the addition of Palestine to the programme.
According to Suhail, the five universities from Palestine that were invited to participate include Birzeit University, Bethlehem University, Al Najah University, Arab American University and Al Quds University. Since its inception in 2006, the DSS Apprenticeship Programme has grown from four participating universities in two countries to 55 universities in the MENA region.
Five universities from each country were invited to nominate candidates who undergo a highly competitive selection process to earn one of the coveted slots in the DSS Apprenticeship Programme.
One student from each country will win an opportunity to work behind the scenes at DSS, focusing on marketing and events management.
The selection process begins with universities nominating their brightest senior students from the Marketing and Business
Administration programmes whose credentials along with an essay are reviewed. In this year's essay, students were requested to share their ideas on how they would promote DSS in their local markets.
A special jury comprising key DSS staff and other marketing professionals will evaluate the submitted applications and select the winning apprentice for each country.
In addition to first-time entrant Palestine, this year's roster of participating countries includes the UAE, KSA, Kuwait, Bahrain, Oman, Jordan, Qatar, Lebanon, Egypt, and Syria.
The apprenticeship includes return flights to Dubai and accommodation. Winners from each of the eleven markets are to be announced shortly.