LG brings whole new value to consumers’ lives at IFA 2010 

(MENAFN Press) LG Electronics (LG) will unveil its latest unique and outstanding core technologies “ Inverter Direct Drive, Linear Compressor, Lightwave Technology and KOMPRESSOR Technology “ at the 2010 IFA, taking place in Berlin from September 3 to 8. As well as promoting state-of-the-art appliances that help lead people toward a smarter lifestyle, LG will also be revealing a host of ingenious features that upgrade consumers lifestyles “ to ones that are greener, healthier and more convenient.

The highlights of LGs attendance at this years IFA include a range of new products and features that are being introduced for the first time into the European market. LGs new washing machine provides a smarter way of cleaning whatever the fabric; its new fridge keeps food fresher in a larger capacity unit; a revolutionary, industry-first Solar Combi delivers tastier, more natural meals; and an exceptional vacuum cleaner picks up any dirt that may be lurking on the floor. With these innovative and cutting-edge products, LG enriches consumers lives in everything from cuisine to clothing to their living environments.

Showing how its taking the concept of home appliances in entirely new directions, LG will also be lifting the curtain on a range of inspirational online tools and mobile applications. This groundbreaking new initiative will offer services and tips that enable consumers to do household chores in smarter, more creative ways, thereby freeing up time to do the things that are really important.
LG has long been committed to elevating home appliances above the realm of the functional to add something better to consumers lives, said Mr. Kevin Cha, Managing Director of LG Electronics Levant. With the groundbreaking 6 Motion enabled by our next generation Inverter Direct Drive Motor, LG washers provide a world-class washing performance, with a clean so delicate yet thorough youd swear it had been done by hand. And with our ground-breaking Solar Combi -- the first in the world to include a Charcoal Heater in the oven -- consumers can have the taste of natural cooking and enjoy tastier, healthier, chef-quality cuisine in their own homes.

As the centerpiece of LGs stand in Hall 1.1, the Core Tech zone will offer interactive demonstrations of LGs core technologies and the benefits they can bring to consumers. The zone will also lead directly to individual zones demonstrating each flagship product equipped with LGs innovative core-technologies. Highlights of LGs IFA 2010 line-up include:
Refrigerators: LG Brings a Fresh Food Market Into Your Kitchen
With its newest range of refrigerators, LG will be revealing the outstanding benefits of its innovative Linear Compressor technology.

At the top of the range is LGs brand-new bottom-freezer. This appliances massive 385-liter capacity storage area “ the largest in its class “ provides 50 liters more space in a standard unit, or the equivalent of 72 soft drink cans. And thanks to the Linear Compressor, the bottom-freezer keeps the interior temperature extremely steady “ keeping food as fresh as it is in a grocery store “ while using up to 28 percent less energy than a regular A-rated fridge. With efficiency like this, LGs new bottom freezer allows consumers to reduce their electricity costs by up to 615 Euros (803 USD) over 10 years compared with A-rated refrigerators.

Washing Machines: LGs Unique 6 Motion Treats Your Clothes More Delicately
LGs newest washing machines come with the companys groundbreaking, new generation Inverter Direct Drive technology and its outstanding 6 Motion technology.

Thanks to the Inverter Direct Drive, most new LG washing machines offer a bumper capacity of 11kg in a standard 24-inch cabinet. The technology also delivers the twin benefits of cutting noise levels to just 54dB, and reducing energy use by up to 30 percent compared with other A-rated washing machines. In addition, the Inverter Direct Drive demonstrates its exceptional reliability with a 10-year warranty.

Cooking Appliances: Make Cooking More Natural and Healthy with LGs Revolutionary Solar Combi
By showing off its new generation of Lightwave technology appliances at IFA 2010, LG will also be demonstrating how its convenient cooking appliances can deliver chef-quality food with a more natural taste in the comfort of home.

This year, LG is unveiling its Solar Combi, the worlds first oven to be fitted with a Charcoal Heater and T-stabilizer. By using charcoal as its heat source, the new oven enables consumers to cook food that is more natural, and brings healthier, tastier dishes to the table.

Vacuum Cleaners: Capturing Even Hidden Dust and Dirt Lurking on Floors
Also on show at IFA will be LGs newest vacuum cleaners fitted with the companys revolutionary KOMPRESSOR technology and its intelligent robotic vacuum cleaner as well. By enabling thorough and effortless cleaning, KOMPRESSOR technology ensures consumers homes will be as hygienic as well as clean.
Top of the bill is LGs KOMPRESSOR Elite, which uses long-lasting suction power with simple and hygienic dust control to capture visible dirt, hidden dust and grime. With the worlds first motorized dust compressing system, the KOMPRESSOR Elite effectively reduces dust particles escaping back into the atmosphere, thus creating a cleaner and healthier home environment. In addition, a unique Power Punch flushes out mites and fine dust by tapping the surface of bedding nearly 3,000 times a minute.

Dishwashers: Superb Cleaning Performance with TrueSteam Technology
At this years IFA, LG will also be launching its new dishwasher, featuring the companys unparalleled Inverter Direct Drive and TrueSteam technologies, whose deep-down cleaning makes worries about prewashing a thing of the past. With LGs advanced TrueSteam technology using three dedicated steam cycles “ Steam Power, Steam Gentle and Steam Dual Intensity “ the new dishwasher delivers sparkling clean results and provides a more convenient and hygienic washing. Also, with its unique built-in steam generator, the washer dissolves even the toughest of food residue and removes resistant stains, such as lipstick, from fragile items.

Better still, while ensuring suberb cleaning performance, LGs innovative Inverter Direct Drive uses less energy and water, meaning consumers will be doing their bit to improve the environment. And as well as bringing noise levels down to just 38dBA, the Inverter Direct Drive Motor comes with a 10-year warranty, meaning that customers will be paying far less for maintenance.
Built-in Appliances: LG Unveils Green Kitchen Packed With Green Innovations
With LGs green innovations brought together in built-in ovens, hobs, hoods, microwave ovens, refrigerators and dishwashers, LG kitchens make full use of the companys unique core technologies to add something better. The welcome result is eco-friendlier functions in a well-designed, premium package.

At IFA 2010, LG is also highlighting the MontBlanc Line, a new function on its Lightwave Ovens that provides directions and settings for the recipes developed by Guy Martin, a renowned Michelin-star-rated French chef. With the greatest of ease and convenience, the MontBlanc Line lets consumers bring an array of exquisite world cuisines right onto their kitchen table. In this way, Lightwave Ovens are providing something better for consumers, with smart and convenient appliances brought together in a single package.