(MENAFN - The Peninsula) Proton Holdings Berhad and its partner in the State of Qatar, Doha Motors and Trading Group of Companies, recently unveiled the latest model, Persona, as part of a bid by Proton to strengthen its presence in the Middle Eastern market.
"Proton's philosophy is of producing the right car for the right market at the right price. The Persona is a model that will get noticed and attract people not only for its looks but its practicality, smooth ride and fuel economy," said , Savio Saldanha, GM Sales & Marketing, Doha Motors and Trading Group of Companies. Automobile Division
Doha Automobile Ltd. is the sole distributor of Proton cars in Qatar and has been instrumental in the development of Proton sales in the country. Qatar is the fourth country in the Middle East to launch Persona after Saudi Arabia, Egypt and Oman.
PROTON first entered the Qatar market in 1997 when it introduced the Wira and followed with Waja, Satria and Gen 2 via partnership collaboration with Doha Automobile. "The decision to enter into the Middle East market was a natural progression for us as a player in the automotive sector. After more than 20 years in this industry, we now have presence in more than 24 countries worldwide," says Dato' Syed Zainal. He added that the launch of Persona in Qatar is testament to the strength of Proton's partnership and commitment to the county.
The Persona, clubbed as Proton's pride and joy', emphasizes the sedan's advanced styling, generous interior and expansive luggage space. The Persona was developed with consumers in mind and Proton's commitment to improve every aspect - from design, styling and production to sales and after-sales.
Under the bonnet, the Persona is powered by the enhanced Campro IAFM (intake air fuel module) engine, which promises smooth survivability and riding comfort. In addition, the car is being engineering by Lotus promising an excellent ride and handling experience. These attributes and qualities have won persona the Best model of the Year for Malaysia at the 2008 Frost & Sullivan Automotive Awards for the South East Asian (ASEAN) market. To date, the Persona has received more than 59,000 bookings in Malaysia.
Established in 1983, Proton is Malaysia's largest manufacturer of automobiles producing cars to suit a range of consumer demands and preferences in the Middle East, across South-East Asia and Australasia, UK and Western Europe. The offerings include versatile and reliable four-door family vehicles, two-door hatchbacks, luxurious and stylish executive sedans, as well as the world-renowned sports cars from Lotus. Proton believes in building cars with passion; cars that are a delight to drive and a pleasure to own.
In Qatar, Doha Automobile is the distributor for Proton that currently offers model line-up comprising of Waja and Gen-2 in addition to the recently launched Proton Persona.