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Malaysia External Trade Development Corporation (MATRADE)
MATRADE is the external trade promotion arm of the Ministry of International Trade and Industry, represented by 34 offices in major cities around the world. Under the MATRADE-MIHAS Incoming Buying Mission (IBM) Programme, more than 200 international buyers are flown in from around the world to converge at MIHAS to establish business relationships with halal producers and MIHAS participants. It is through these business meetings that MATRADE plays a key role in ensuring that MIHAS remains the ultimate trading platform for halal products and services.
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