Building Premium Clients For Business Growth

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Building Premium Clients For Business Growth

IIR’s Building Premium Clients For Business Growth Training Course is designed to improve your approach to client management.

Client profiling or segmentation enables businesses to spend the correct amount of time with the clients that truly matter for long term growth.

Many businesses offer excuses such as constantly needing to increase the number of clients and not having the time or resources to really look after the most important existing clients.

By creating individual premium client templates for clients, both existing and prospective, you will change the way you approach client relationships and management.

When was the last time your business:
• Reviewed progress to date?
• Cleaned its databases?
• Created a formula that reflects quality?
• Culled the non performers?

When it comes to staff, a whole department focuses on all of these and many other areas.

However, with clients this rarely happens.

By using the Premium Client Matrix™ we increase the number of criteria considered when assessing the quality of our clients.

It is then possible to develop an individual template that shows clearly who the stars are, who should be nurtured and given more attention and who should be removed from the portfolio entirely.

We spend too much money, time and effort on randomly selected marketing methods whose effectiveness is not measured or tracked. By developing a clear focus on core marketing activities, winning sales pipelines will deliver and produce results over and over again.

This is achieved by concentrating FULLY upon four or five key marketing methods only, rather than aimlessly trying a little bit of everything.

By implementing simple measurement techniques you will identify the make up of your contact to contract ratio.

Tracking enables companies to immediately save costs and focus the right resources on relevant marketing activities, by dropping, removing or recalibrating the others.

When it comes to effective marketing to a clear target market and existing clients the one rule that must be adhered to is – ‘If you can’t measure or track it then in the ‘real’ world you can’t do it!’
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Location:

Crowne Plaza Hotel, Dubai

Country:

UAE

Start Date:

Jul 20, 2008

End Date:

Jul 24, 2008

Organizer:

N/A

Sectors:

Economy
Business & Finance