This two-day hands-on SME Finance masterclass is designed to deliver a comprehensive understanding of the SMEs needs in the Africa and Middle East Region and to develop world-class services that fulfill the needs of this economy driving sector.

It presents a vital opportunity for professionals involved in Small Medium Enterprise to learn effective and decisive ways to develop enhance and differentiate their SME portfolio to gain a larger market share and maximize their profits. Discover the latest practical strategies and success stories of the industry in this exclusive event and gain in-depth knowledge of SMEs and evaluating SME financial products through discussions of case studies and exercises.

The Micro, Small and Medium-sized Enterprises (SME) are socially and economically important in the Africa and Middle East region as it has always been the main source that drives the region’s economic growth. Small and medium sized enterprises comprise up to 80% of many Africa and Middle Eastern economies, and represent the lifeblood of local trade, commerce and industry.

Today, more banks have realized the importance of the SMEs existence and the reward could be lucrative as serving the larger corporations by focusing on these SMEs. This has caused banks to begin addressing the specific needs of their SME customers.

Capitalize on Expert Knowledge to Gain Maximum Value on these Vital Issues:

•STRENGTHEN SME finance as an independent business unit within the bank

•GAIN knowledge in the current market conditions and examine the latest developments of SMEs

•DEVELOP a grid of indicators to estimate potentials on SME market
•LEARN skill sets of the SME bankers through training and development to increase productivity

•FORMULATE winning strategies in SME Finance to maximize profit
•ENSURE customer satisfaction to build long-term business relationships and encourage returning customers

•COMPARE market strategies and identify the most effective SME lending tools

•MASTER new and successful ways to reduce or mitigate risk of SME lending

For further information, please contact:
Jennifer Ng
Email: jennifer.n@unistrategic.com with subject code “SME-MENA”
Tel: +65 6825 9630
Fax: +65 6776 2120
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