In the world of wireless and wired telecommunications, pricing is at the heart of the business. It's a real-time competitive issue, and mistakes are expensive. Prices are an important means to achieve policy objectives. The telecom sector’s objectives cover a wide canvas which includes enhancing efficiency and flexibility of operation, financial viability of the sector, promoting investment and innovation, stimulating demand and competition, addressing unfair competition, and meeting social objectives such as universal provision of telecom services at fair and reasonable rates.

In this intensive two-day masterclass, you will:

•LEARN and apply world-class best pricing practices in your organization

•IDENTIFY and measure what drives perceived value for your customers

•ASSESS the existing performance of your pricing processes and maximize revenue from emerging markets

•ESTABLISH key components of your pricing infrastructure & processes
•MONITOR and manage pricing performance through effective Key Performance Indicators (KPIs)

•CREATE pricing and value advantage in highly competitive global market

•DETERMINE profitable pricing for new products e.g. WIMAX, Content, Mobile TV etc

•AVOID and minimize damage of price war

•DETERMINE ‘quick hit’ pricing improvements

•UNDERSTAND price sensitivity and value proposition in specific customer segment, including both consumer and business

You will also receive an Exclusive Pricing Value Management & Strategy Toolkit which includes World-Class Pricing Performance Framework (5 levels of Pricing Performance) by Pricing Solutions that has emerged as a standard for the industry and help companies substantially improve both revenue and profit.

For further information, please contact:
Joyce Ho
Email: joyce.h@unistrategic.com with subject code “MENA-ITP”
Tel: +65 6825 9674
Fax: +65 6776 2120
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