The Building market is enjoying a boom in the Middle East accompanied by demands from the authorities and project managers to improve the performance of buildings to reduce not only the costs of construction, renovation and operation (energy bills) but also lessen a buildings impact on the environment.

This is why Reed Exhibitions devised four trade fairs with a joint approach to the global performance of buildings, aimed at contractors, architects, engineers, consultants, industrialists, dealers, property developers, and owners.

The four trade fairs will serve as a highly effective business platform by:

- Facilitating business meetings for all registered exhibitors to encourage discussions with owners of major projects, project managers, architects and large companies.

- A program of conferences with the participation of experts focusing on each trade fair.

- A press office to inform the media about innovations and technical solutions for the Building Industry in the Middle East.
Demonstration areas .

- The International Architects conference organized in association with the U.I.A. (International Union of Architects) will serve as a discussion platform for architects, owners and manufacturers<