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 Managing Reputational Risk Master Class






Managing Reputational Risk Master Class

 

The importance of reputation to economics and business in Asia and impact on the bottom line is growing at a very fast pace.

It is therefore essential to underline its importance in developing strategies at an early stage.

Building and maintaining reputation is not a zero sum game. The subject has to be approached from evidence and research rather than polemic and rhetoric, building on and learning from experience to date and linking it to the organisation's strategic plans and priorities.

The art of protecting reputation is poorly developed and understood. A recent survey stated that most respondents agree that reputation is a primary asset of their organisation, and that the risks facing reputation have grown in recent years.

However, they also acknowledge that reputational risk is harder to manage than other sorts of risk, largely because of a lack of established tools and techniques and confusion about who's responsible.

Reputation is an increasingly critical asset, but protecting it is one of the toughest jobs.

A strong reputation can increase value for shareholders, win the loyalty of customers, maximise the return of investments into communications, stimulate employee motivation, provide protection in times of crisis and support relations with the state administration, both nationally and locally.

All organisations will face crisis at some point, and reputational risks can come from any source - the key is in how they respond.

Organisations should be strongly equipped with strategies to reduce threats to their reputation in times of crisis through effective Strategic Reputational Crisis Planning.

They should not only deal with the immediate challenge but also tackle it as a way to build reputation and improve performance and capability in the long run.<

 


Location:
 Le Meridien Dubai, UAE
Country:
  UAE
Start Date:
 Apr 06, 2008
End Date:
 Apr 07, 2008
Organizer:
 N/A
Sectors:
 Economy
Business & Finance
Forex & Commodities
 
** To register please Click Here


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