(MENAFNEditorial) DUBAI, UAE. April 2, 2018 – Ford was ranked the 10th most intimate brand in the UAE, according to MBLM's Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build strong emotional bonds with their customers.

Ford claimed the top tenth most intimate brand in the UAE for two consecutive years and is the only American automotive brand on the list.

The Brand Intimacy 2018 Report contains the most comprehensive rankings of brands based on emotion, analysing the responses of consumers aged 18-64 across 15 industries in the UAE.

This ranking comes hot off the heels of what is set to be an exciting year for Ford in the UAE. The all-new Ford Expedition has now arrived in the Middle East Ford dealerships - the much-awaited full-size SUV with more power, capability and smart technology than ever. The new 2018 Ford Mustang and F-150 which made their regional debut during the Dubai Motorshow also are racing into local markets and further reinforce Ford's commitment to delivering what customers desire.

Chris Probert, Marketing Communications Director for MEA, Ford, commented: 'We are thrilled to see Ford feature in the top 10 of the Brand Intimacy 2018 Report and attribute this in part, to our laser focus on customers' needs. We continue to concentrate on building meaningful connections with our customers and engaging with them in the right way and at the right time.'

He continued: 'Our passion to create great cars and trucks, delivered with exceptional service is what motivates us all at Ford. It's such an exciting time for Ford and this accolade drives us to do even more and be even better for the benefit of our customers in the UAE.'

Ford has claimed the top tenth most intimate brand in the UAE for two consecutive years and is the only American automotive brand on the list.

The study also shows that Ford customers have an intimate relationship with the brand. Around 11% are willing to pay 20% more to own a Ford.

This year's UAE Top 10 Most Intimate Brands demonstrate the growing dominance of technology and telecommunications as well as automotive emerging as the year's top industry.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit .​​

Ford's history in the Middle East goes back more than 60 years. The company's local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit

Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneur Academy, education initiative for young entrepreneurs.

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