Reaching rural America with broadband internet service


(MENAFN- The Conversation) All across the U.S., rural communities' residents are being left out of modern society and the 21st century economy. I've traveled to Kansas, Maine, Texas and other states studying internet access and use – and I hear all the time from people with a crucial need still unmet. Rural Americans want faster, cheaper internet like their city-dwelling compatriots have, letting them work remotely and use online services, to access shopping, news, information and government data.

With an on whether cellphone data speeds are for work, entertainment and other online activities, Americans face a choice: Is appropriate for rural areas, or do to the far faster service options available in urban areas?

, which most recently studies how people use , asks a fundamental set of questions: How are communities in rural regions actually connected? Why is ? Why do 39 percent of Americans living in rural areas lack internet access that meets even the FCC's ? What policies, beyond , might help fix those problems? What technologies would work best, and who should be in control of them?

The wide-ranging rural internet problem

Since the dawn of the internet, rural areas of the U.S. have had less internet access than urban areas. High-speed wired connections are less common, and wireless phone service and signals are weaker than in cities – or absent altogether. Even as rural America's wired-internet speeds and mobile-phone service have improved, the overall problem remains: Cities' services have also gotten better, so the rural communities still have comparatively worse service.

The public library in Calais, Maine, lets users borrow Wi-Fi hotspots. ,

National standards have not helped: As people, businesses and governments need and want to do more online, has climbed. The current standard – at least – is deemed ' to stream video and participate in other .

But those speeds are not readily available in rural areas. The FCC is actually considering , which critics say may make the disappear on paper, but .

Rural residents have – or none at all. They for , despite than urban dwellers.

A related issue is that are online: lack home broadband access – in contrast to only 4 percent of urban Americans. And use the internet, compared to 75 percent of urban residents. That means less participation in the culture, society, politics and economic activity of the 21st century.

Building a nationwide internet structure

The basic problem is that high-speed internet has not yet reached huge swathes of rural America. There are two main ways to fix this problem: with wires, and without wires.

Smaller towns in rural areas typically have two options for wired connectivity. About use internet provided by the local cable company. get their internet over phone lines, often called digital subscriber line service, or DSL. However, older systems in rural areas aren't upgraded as often, making them slower than those in metro areas.

have fiber optic networks that are much faster, but they are exceptions.

One reason rural wired service is less available and less advanced is cost, which relates to population density. In urban communities, a mile-long cable might pass dozens, or even hundreds, of homes and businesses. Rural internet requires longer wires – and often – with fewer potential customers from whom to recoup the costs. Rural homeowners who complain to me that they can't get DSL, but say the farm down the road can, are probably just a bit too far from the phone company's networking equipment. That's much less common in cities and towns.

Wireless options

Covering these longer distances may be easier with wireless technologies, including satellite broadband, short-distance radio links and mobile-phone data.

Satellite broadband – where a customer has an antenna that connects with an orbiting satellite linked to a faster internet connection back on Earth – is technically available anywhere in the country. But it is slower, and often more expensive, than wired broadband connections. And its connections are .

Radio connections can vary significantly. One type, called 'fixed wireless,' requires customers to be within sight of a service tower, much like a cellphone. Speeds can be . Satellite broadband and fixed wireless are used , but account for of the U.S. fixed broadband market.

Other options just being explored involve frequency ranges that are newly available. An approach using 'white space' signals would transmit data on channels by broadcasters. Its signals, like TV broadcasts, can , and are .

Another frequency range around 3.5 GHz, called 'Citizens Broadband Radio Service,' could let use frequencies previously reserved for coastal radar – even in places far inland. But the FCC may be to favor large telecommunications companies instead.

Mobile wireless

The fourth type of wireless internet is already quite widespread – it's on people's smartphones nationwide. Many people have higher-speed connections at home and use mobile data on the go. However, people who don't have access to, or can't afford, other internet service, as their primary internet connection.

U.S. can be deceptive. Just because a carrier has a cell tower along an interstate highway does not mean the rest of the surrounding county also has good coverage.

In our group's research trips to Maine in 2016 and 2017, four people had phones with four different carriers, but there were plenty of places where not a single cell service was working. We have heard tales of small towns that have acceptable signals only in very specific spots – like in the middle of a side street.

Mobile phone data service has different speeds, and is often priced by how much data and how fast it travels – though even plans labeled 'unlimited data' may slow down traffic after a customer transmits or receives a certain amount. Many companies promote their fourth-generation, or 4G, networks for their potential download speeds of around 20 megabits per second. But may be far more common, especially in rural regions – making it more comparable to DSL.

Mobile companies built massive networks to serve densely populated cities, leaving less populous rural markets . Some hold out hope for the next wireless-data standard, the even faster 5G system – but rural America for a while.

Bringing high speeds to remote places The Stanton County Library in western Kansas built this outdoor area so local residents could use its Wi-Fi connection even when the library wasn't open. ,

In our work, we have found a lot of people on tight budgets figuring out how to use local Wi-Fi connections to download content onto their phones, so they use (and pay for) less mobile data. Public libraries, which generally have fast and free Wi-Fi, are popular options in rural areas. Many rural librarians have told us about people in their parking lots after hours simply using the library Wi-Fi. Those connections aren't always the fastest, but are a testament to the over many years to provide their communities' residents with computer and internet services.

The policy debates in Washington provide the U.S. with the opportunity to choose to provide equal access to high-speed internet all across the country, or to relegate rural users to their smartphones, library parking lots and slow home connections. Real high-speed internet could change the lives of rural Americans: The FCC itself has reported that , and get more benefits from it than mobile data.

Fundamentally, it is a question of values. In the 1930s and '40s, the public sentiment was that the nation would be better off if everyone had reasonably comparable electricity and telephone service. As a result, the federal government established a to ensure universal access to those key utilities. To help, the FCC set up a system to charge businesses and urban customers slightly higher fees to associated with bringing phone lines to rural areas.

The question facing the FCC and Congress – and really, the U.S. as a whole – is whether we are willing to equitably to . Then we need to make sure it is affordable.


The Conversation

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