(MENAFNEditorial)
Egham, 20th December 2017 - To help further its vision of creating an agile, efficient and highly responsive operation, is bringing together its entire Europe, Middle East and Africa (EMEA) sales operation (with the exception of Russia) under one umbrella. As a result, its current group of sales companies across EMEA, will be combined under one legal entity. This cross border merger will take place on 1st January 2018, with Poland and Finland joining the other companies later that month.
For some time, OKI Europe has been moving towards a single, more united organisation structure with consistent back office processes and efficient and effective sales and marketing programmes including pan-EMEA initiatives such as product launches, marketing campaigns and dealer incentives. It believes that replacing multiple and diverse activities under different legal entities with a single, simplified structure will enable more agility and a stronger closer relationship both with the channel and end customers, backed by a larger organisation offering more stability and credibility than the current independent local companies.
OKI logo
"As we work in an environment which is highly competitive and where customer requirements are continuously changing, we recognise the need to be identified as a credible brand. Bringing all our sales companies into one legal entity with a strong yet simple structure and consistent approach, will help us drive that confidence while maintaining sufficient flexibility to deliver on differing customer needs" says Dennie Kawahara, Managing Director, OKI Europe Ltd.
"We believe as a company OKI Europe has been demonstrating this flexibility, evolving our product lines with the changes in business brought about by the digital revolution and ever-present need for unique demands, while maintaining our high quality at affordable prices. Now as one united business, we believe this decision further enhances our capability to serve our customers and partners in a more consistent, effective and agile way and we are in a good position to move further forward with more confidence as a single robust and resilient operation."
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Notes to Editors:
About OKI Europe Ltd
OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today's and tomorrow's businesses.
The company is well-established as one of Europe's leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definition, eco-friendly printing devices.
Since the acquisition of the globally-deployed wide format printer business of Seiko I Infotech Inc. a subsidiary of Seiko Instruments Inc. OKI distributes precision-engineered wide-format printing systems specifically for the sign, graphics, CAD and GIS markets that provide industry-leading productivity and image quality. With an EMEA wide network of authorised distributors and dealers OKI Europe Ltd provides complete printing solutions including wide format printers, inks, media, software, installation, support, knowledge and training.
In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows. This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.
Today OKI Europe employs over 500 staff in 15 locations and is represented in 60 countries throughout the EMEA region.
OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan's first telecommunications manufacturer.
Visit for further information.
OKI Europe Ltd: Pamela Ghosal: + 44 (0) 208 2192190
Whiteoaks: Rebecca Bushnell: +44 (0) 1252 727313
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