(MENAFNEditorial) MONTEREY, CA. - Dec. 6, 2017---- Excalibur Websites, a Santa Cruz area internet marketing consultant, has released some exciting new products to help local businesses grow. Jeff Berry, Lead Developer, says, One of the first things you need to realize is that local search engine optimization (SEO) is not free. As a small business owner you should plan on initially spending about 12 months developing search engine optimization (SEO) for your small business for Santa Cruz.
Mr. Berry says this initial Local SEO effort will cost more time than money. As Excalibur Websites owner, Mr. Berry is a recognized internet marketing consultant in Santa Cruz, and he has already mentioned the overall time commitment of 12 months minimum to get decent results from local SEO. However, it would be a good to plan to consistently put about 2 hours a week into your local search engine optimization (SEO) to show up number one for a Santa Cruz business like a contractor or a restaurant.
Most business owners in Santa Cruz, California already realize that the phone book or the Yellow Pages is almost dead. There are a few uses for the Yellow Pages like personal injury attorney or plumber or air conditioning repair. However, for most everything else, for example, if you are a real estate attorney in Santa Cruz, or if you are a CPA (Certified Public Accountant) in Santa Cruz, or a building contracting business in Santa Cruz, a local internet marketing consultant would say it would be wise to begin search engine optimization (SEO) by contacting a good search engine optimization consultant.
This is because there are a large number of things that need to be done so your business will appear in the Google search results when people are searching in Santa Cruz, California for your small business.
As one of the best internet marketing consultants in Santa Cruz, the company Excalibur Websites has developed several products tailored specifically to help local business gain market share.
Now: New products by Excalibur Websites boost your customer base
To increase your understanding of what needs to be done by your local SEO consultant, here are some of the things youll need to do to improve your search engine ranking and possibly reach the coveted three pack (the top 3 listings in the Google search engine results pages) when someone searches for your Santa Cruz business.
Step 1 to increase your local SEO in Santa Cruz, California
As a trusted internet marketing consultant with Excalibur Websites, Mr. Berry recommends checking to see if there are duplicate listings of your business on the Internet. This is very important because if there are a number of slightly different listings of your business on the Internet, Google will view each business as a separate business and your search engine optimization rankings will be watered down.
Use a tool like MOZ LOCAL to see if you have many duplicate listings on the Internet. If you do have duplicate listings, get your Santa Cruz Internet marketing consultant who is familiar with search engine optimization to contact Google to get the duplicate listings removed.
Step 2 as recommended by the best internet marketing consultant in Santa Cruz,California
After youve completed Step 1, you should be sure to establish a Google My Business account. At this point, Mr. Berry also recommends, since you are in Santa Cruz for your small business, to claim your Yelp page. After you claim your business listing on Yelp, Yelp will call you so you need to be ready to take the call and verify that you are owner of the business.
Yelp is not a lifesaver to get you to be #1 in Google search results for local SEO, it is one of the many factors that will go into boosting your search engine rankings in Santa Cruz as a small business, whether you are a contractor, a real estate agent in Santa Cruz or a restaurant owner who needs search engine optimization in the Santa Cruz, California area.
Once youve entered the information into Google My Business, Google will send you a postcard, so an internet marketing consultant in Santa Cruz will tell you that you need to have an established business address.
wqpureAgain you may need to contact your Local SEO consultant to do this because there are a number of aspects to filling out the Google My Business application that you want to have completed correctly.
For example, for Excalibur Websites, a search engine optimization company in Santa Cruz, previously told Google we have a business location that we use to see clients. Actually Excalibur Websites (Internet Marketing) does not need to go meet clients, as far as driving to their place of business, and customers dont come to oursuper-efficient small office to do business with us. So Google will make us say that as an internet marketing consultant in Santa Cruz, we serve a business area and that we do not serve customers at Excalibur Websites office. Putting the wrong information can cost you 2-3 months of time, which will allow your competitors to gain a huge advantage and possibly establish a permanent lead.
Step 3 as recommended by the best internet marketing consultant in Santa Cruz,California
Ensure that you have the correct Name Address Phone number (NAP) for your business across all the Internet. As mentioned previously, if you have inconsistent business information, for example if you are an Internet marketing consultants in Santa Cruz, and you have 2 different addresses, and you have a Google voice number, and also use a Santa Cruz telephone number, Google may even think that you are 4 different businesses.
You can probably see how this can hurt your business rankings and keep you from showing up in the Google search results when people search for your small business in Santa Cruz online.
Step 4 as recommended by the best internet marketing consultant in Santa Cruz,California
Use the program called Know em and enter in your business name. This will tell you whether you have claimed all of the social media channels that you possibly can. One of the biggest mistakes you can make a small business owner in Santa Cruz who wants to show up in Google search and boost his or her ranking is to have let someone else claim your social media accounts.
Google is now using various social media channels as part of its small business rankings and it is absolutely essential that you claim your social media accounts today.
Step 5 as recommended by the best internet marketing consultant in Santa Cruz,California
The last important step Mr. Berry at Excalibur Websites Internet Marketing recommends is to ask for customer for reviews. Since you have established a business, whether you are an attorney in Santa Cruz, or a certified public accountant, or a restaurant in Santa Cruz, you should ask for customer reviews.
The easiest way to do this is to send your current customers an email with the link to your Google My Business account. You may even want to suggest a few words that they can say and of course please ask them to give you a 5-star review. The five-star review is the maximum number of stars you can get in Google my business and as an Internet marketing consultant for small business in Santa Cruz California area we recommend to you that its best to ask for forgiveness rather than ask for permission.
You will see that often people are very pleased to be asked to rate a small business and especially if they had a good time a restaurant or had a good experience with your Santa Cruz law firm, for example. You can very easily get a review which will help you boost your search engine optimization in Google. Now remember that boosting your search engine optimization in Google using a qualified internet marketing consultant in Santa Cruz, California can save you a ton of time and a ton of money. Just the tips here can help boost you ahead of your competitors and put you into the coveted top three in the search engine results for Santa Cruz in Google.
Conclusion
It is important that you take action to increase your small business marketing today. As an Internet marketing consultant in Santa Cruz (or some people call us an online marketing consultant for Santa Cruz small business), Mr. Berry emphasizes that you must take action as soon as possible because you can be overtaken your competition who are not sitting still. Excalibur Websites has developed these custom products specifically to help small businesses grow faster.
One of the big benefits of using a digital marketing consultant like Excalibur Websites is that the custom-developed products will save the average small business many months of wasted time. Face it, either way you will be spending time or money on boosting your ranking in the digital world. Further, remember that 93% of people begin their search for products and services by using the Internet, not the phone book.
So it is especially important to save time and realize that you need to have a marketing budget and be able to be able to move your business forward.
Excalibur Websites has developed a new product called Local SEO Silver. Further this exciting new product was developed to enable motivated small businesses in Santa Cruz to use expert assistance to move their businesses forward faster and create more revenue while reducing customer acquisition costs.
These new products will save Santa Cruz, California small businesses both time and money because they use techniques that help increase ranking that a business owner would probably not be aware of.
As one of the best internet marketing consultants in Santa Cruz, California, Mr. Jeff Berry at Excalibur Websites Internet Marketing cannot stress this enough. So get started today. These secrets of Internet marketing detailed in the previous part of this article can help you quickly get found online when people search for your Santa Cruz small business.
Who knows, you may end up being number one in Google search results, especially if you are in a smaller niche like a management consultant in Santa Cruz as a small business, or a specialty contractor with a small business in Santa Cruz.
Google has, over the past few years, leveled the playing field for small businesses to do effective marketing online and the reason Excalibur Websites has developed products for local SEO is because Excalibur Websites is a qualified marketing consultant for the Santa Cruz area.
If you follow the advice given above, and desire the results that Excalibur Websites new products help you achieve, you are already way ahead of your competitors.
So as a top internet marketing consultant in Santa Cruz, California, Excalibur Websites wishes you the best, and they are ready to provide excellent service for you if needed. However, you do not have to hire an internet marketing consultant, you can do a lot of this work yourself. In fact, understanding more about local search engine optimization (Local SEO) will help you whether you choose to go it alone in marketing your Santa Crux small business, or if you hire a consultant.
Remember to visit ExcaliburWebistes.com/products to find out more about their exciting new products to help you reach the top of the search results in Google and help you get more customers for your Santa Cruz, California business.
PR Source: https://www.prlog.org/12680468-excalibur-websites-launches-new-products-to-improve-rankings.html
Contact Information
Name: Jeff Berry Company: Excalibur Websites
Telphone: 415-656-8081 , -
Address: 565 Hartnell St Email:
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