(MENAFN- The Peninsula) The Peninsula
Lulu Group in cooperation with the Asean countries held Asean Food Festival yesterday at Lulu Hypermarket, Al Messila, on the occasion of the 50th Founding Anniversary of the Association of Southeast Asian Nations (Asean).
The inaugural ceremony was jointly officiated by the Ambassadors of Asean countries yesterday at Lulu Hypermarket, Al-Messila branch. Ambassadors and Charge d'Affaires representing Asean countries — Thailand, Philippines, Singapore, Vietnam, Indonesia, Malaysia, Myanmar and Brunei — were present. Guests of honour included Etienne Thévoz, the Ambassador of Switzerland to Qatar, and other guests representing embassies of Asean countries.
The festival, which began yesterday and runs until November 30, is being held simultaneously across all Lulu Hypermarket outlets in Qatar and offers exciting discount on a wide range of imported products from Asean countries.
The festival at Lulu focused on the food and cuisine of Asean countries and the event has become popular in Qatar since year 2010. The collective effort of the Asean embassies is to promote the products of Asean origin in the Qatar market.
Well-designed pavilions of a wide variety of more than 130 fruits and vegetables were on display as part of the festival. A wide range of health & beauty and household items were also on shelves at competitive prices.
Lulu Group has been organising the Asean Food Festivals since long, with the objective of promoting food products of different Asean countries and culinary heritage of the East among the local community. Over the years the festival gained a wide popularity and the volume of imports have increased considerably. Lulu's management indicated that it has been importing products from Asean countries for more than a decade in Qatar, and with this festival Lulu intends to further promote products of Asean through their stores in Qatar.
Lulu Group has become the largest retailer and importer of agricultural produce from the Asean countries, and owns Export logistics centres in most of the Asean countries, Far East and other parts of the world. Thailand Ministry of Commerce conferred the ‘Thailand's Best Friend Award' in the recent past on Lulu Group in honour of their best efforts towards import of merchandise from Thailand.
Mohamed Althaf, Director of Lulu Group, said that this event was a timely effort at promoting Asean food products in Qatar. 'Asean countries are playing a vital role in the food safety and we are looking forward to cooperate more with our partners from the Asean region to accelerate the imports. Lulu Group has strong business ties with the Asean and other Asian countries since last two decades. Over the years, we have enjoyed excellent support and cooperation from each of your Embassies. We assure you of our continued support in the future to further strengthen our relationship.
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