(MENAFN- Gulf Times) Nasser Bin Khaled (NBK) Heavy Equipment and Case Construction organised the ‘Case Day' customer event in Doha recently.
The event was held with the aim of ensuring brand awareness in Qatar's
construction sector and demonstrating how the right equipment could
further enhance productivity and increase profitability, according to a
statement.
Models from the Heavy Line and Compact Line were on display at the
event. These included Case 821F Wheel Loaders for the aggregate sector,
SR150 and SR130 Skid Steer Loaders and 20-tonne and 37-tonne excavators.
Also on display were Backhoe Loaders 570T and 580T and Telescopic
Handlers TX170-45.
'This line-up makes up a major portion of the earthmoving equipment
market in Qatar, the statement noted, adding that the event
walk-arounds demonstrated the efficiency of the machines and their
various features and benefits.
Sheikh Khalid bin Nawaf al-Thani was present at the event and spent some
of his time meeting with the customer base. Sheikh Khalid's involvement
generated goodwill and prospective customers were happy to spend a few
moments with him.
Representatives of Case from Italy and the Middle East regional office
interacted with the client base and provided visitors with the
opportunity to discuss in detail the productivity of Case equipment. A
professional trainer was flown in from Italy to educate the clients.
A spare parts booth and heavy equipment service vans were on display at the venue.
Eyad Rashid, general manager, Heavy Equipment Division, said: 'We are
always willing to explore new ways to improve our relationship with the
local client base. Our strength is our staff and this is what leads to
our success.
Franco Invernizzi, Case's regional director, added: 'We are very pleased
to showcase our full range of construction machines for the second year
in a row in the Qatar market.
NBK Heavy Equipment is keen to play a positive role to 'support the
construction sector in Qatar by ensuring that equipment from Case is
always on stock for a wide range of requirements, the statement adds.
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