(MENAFN- Gulf Times) Qatar Green Building Council (QGBC), a member of Qatar Foundation (QF), launched the Green Life national sustainability campaign at the opening of Qatar Sustainability Week 2017 recently.
Meshal al-Shamari, director, QGBC, welcomed Green Life's strategic partners - the National Programme for Conservation & Energy Efficiency (Tarsheed), Aspire Zone Foundation (AZF) and Weill Cornell Medicine-Qatar (WCM-Q), a QF partner university, at an official signing and launch of the national campaign at the Qatar National
Convention Centre.
Green Life is the world's first sustainability loyalty programme, QGBC said in a statement, noting that the national education campaign aims to raise public awareness on what it means to be ‘green'.
The initiative uses the Green Life mobile application to personalise the concept in an effort to create community-driven sustainable lifestyles among Qatar's residents. It is designed to demonstrate how sustainability can become part of everyday life, and how the public can get rewards by tracking their efforts, the statement explains.
The application allows users to track their everyday green practices such as purchasing products, participating in initiatives and attending Qatar Sustainability Week events. Users collect points that can then be redeemed for rewards.
Commenting on the official launch, al-Shamari said: 'This initiative aims to support Qatar's commitment to sustainability practices and environmental protection in the nation's transition to becoming a sustainable and diverse economy as set out in Qatar National Vision 2030. It is a demonstration of our commitment to creating a collaborative environment between members of the public and different industries to work together towards achieving the sustainability goals of the State of Qatar.
Nesreen al-Rifai, chief communications officer at WCM-Q, said: 'We're delighted that ‘Sahtak Awalan: Your Health First', the flagship public health campaign of Weill Cornell Medicine-Qatar, has signed this progressive, forward-thinking MoU with QGBC. We share the view of QGBC that sustainable, environment-friendly buildings are essential to the promotion of good health in the community, and encourage the younger generation to appreciate sustainable lifestyles through our Project Greenhouse initiative.
Abdulaziz Ahmed al-Hammadi, conservation and energy efficiency manager at Qatar General Electricity & Water Corporation (Kahramaa), noted: 'Tarsheed supports the comprehensive sustainability goals of Qatar National Vision 2030. Through Green Life, we join hands with QGBC, AZF and WCM-Q to give a comprehensive perspective of sustainability from the environmental, social and human perspectives. This, in turn, will create a healthier environment
and healthier citizens.
Nasser Abdullah al-Hajri, director of PR and Communication at AZF, added: 'The MoU will enable AZF's employees to benefit from QGBC's expertise through customised training courses that focus on operating and maintaining green buildings, and corporate sustainability reporting. AZF will also collaborate with QGBC to support an innovative campaign that aims to spread awareness about a variety of sustainability activities among the community in Qatar.
To take part in the Green Life initiative, one can visit www.greenlifehero.com
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