(MENAFN- Khaleej Times) The 36th edition of the World Travel Market (WTM) kicked off on Monday in London with the participation of a high-level delegation from the Ajman Department of Tourism Development (ADTD), headed by Director General Saleh Mohamed Al Geziry together with the marketing and promotion team and a number of hotels and tour operators from the emirate.
On the first day of the exhibition, the ADTD's pavilion saw an excellent turnout of visitors from the tourism industry and media outlets, and a busy schedule of meetings and interviews with the director general and all members of the delegation, including the representatives of the emirate's hotels and tourism agencies.
Al Geziry said: "The ADTD is committed to participate in this international exhibition, which brings together more than 5,000 exhibitors from over 180 countries, with over 51,000 participants."
"Outbound tourism operators from Britain, the host country, and from all over Europe, Asia, Africa and the Americas come to meet here, and the ADTD cannot afford to miss the opportunity of participation in such a high profile event. Our presence here will help highlight our tourist attractions and bring many advantages to the tourism and hospitality sector in the up-and-coming tourism industry in the emirate."
He pointed to the direct benefits of participation in the meetings that took place on the first day of the exhibition: "I have just held a series of meetings with key tourism operators that have a proven track record in outbound tourism activities to different countries of the world."
Al Geziry said: "I am very optimistic about the coming period. Through hard work and joint efforts we are able to reach the desired level."
Al Geziry said the ADTD's participation with a delegation representing hotels and companies aims to promote tourist attractions in Ajman, and to highlight the emirate's many landmarks as well as the abundance of resorts, hotels and new tours.
Christophe Mousset, the General Manager of The Oberoi Beach Resort Al Zorah, said they count on the UK market to advance the resort's business, and expect a 20 per cent growth compared to the current business level.
Michele Frignani, the general manager of Ajman Saray, pointed out that the participation in the exhibition will help strengthen the hotel's presence in the UK market. "The promotion plan with partners addresses all details that would meet the requirements of the UK and international market," he said.
Sid Sattanathan, general manager of Radisson Blu Ajman, said they have some interesting projects and plans and excited to implement them to see how it works within the first quarter of next year.
"Ajman's target markets have been the UK and Germany for the past years. This year, they hosted roadshows targeting and concentrating on the Russian, CIS and Scandinavian markets, which will have a huge impact during the coming year. And 2018 will also be the time to expand focus on the Asian market, primarily India and China. The main strategy for the coming years is to make Ajman a niche tourism destination, develop archeological tourism sites and promote investment opportunities in the emirate," he concluded.
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