AFR Launches 5 Digit Ad Campaign Highlighting Wells Fargo And Other Banks

(MENAFN- ValueWalk) Significant Five-Figure Ad Buy Targets Maine, Alaska, Louisiana and Arizona

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Washington, DC — If you met the , the costumed crusader against forced arbitration, then you're going to want to get to know Archie Hudson and Gwen Byrd as well.

Today, Americans for Financial Reform is stepping up its campaign in support of the consumer's right to a day in court. A significant five-figure digital campaign targeting Maine, Alaska, Louisiana and Arizona will tell the stories of Hudson and Byrd, who were scammed by Wells Fargo – and left with no means of pursuing justice.

This effort is the latest step in a broad grassroots campaign to support the Consumer Financial Protection Bureau's rule curbing forced arbitration, whose fate may be determined by a Senate vote (S.J. Res. 47) as early as this week. If the rule is overturned, consumers will lose the right to hold companies like Wells Fargo publicly accountable in court. Senators from the targeted states would likely cast the deciding votes.

'Abusive business practices like the ones that hurt Archie Hudson and Gwen Byrd can flourish when big banks like Wells Fargo escape the consequences of their actions by denying people their day in court,' said Lisa Donner, executive director of Americans for Financial Reform. 'Senators will be giving Wall Street and predatory lenders a brand-new get out of jail free card if they overturn the new CFPB rule restoring consumers right to hold financial companies accountable if they break the law.'

The video tells the . Archie is a disabled veteran, and Gwen is a legally blind retiree. They both sought loans to install new windows in their homes, but wound up with unwanted Wells Fargo credit cards. Finding their credit scores destroyed, they filed suit for fraud, but were told they had signed away their right due to a forced arbitration clause in the fine print.

'It makes me feel as though someone has taken away all my rights,' Gwen Byrd explains in the ad.

Please contact AFR at the email above if you'd like to speak to Archie or Gwen.

For more information on the campaign to uphold the CFPB rule, visit .

This work is part of a long-term grassroots effort to protect the rights of consumers who have been harmed by the actions of big corporations. While the corporate lobby has spent millions to roll back the rule, AFR and its allies have fought back with:

• A social media campaign spearheaded by the who continues to make media appearances spotlighting the need for the CFPB rule.
• Strong public support for the rule, especially in key states. Several polls have shown that the , including a poll commissioned by the conservative American Future Fund showing that
• A by the Economic Policy Institute showing that consumers on average end up paying financial institutions $7,725 in arbitration.
• A wide range of nonpartisan groups representing veterans, servicemembers, seniors and consumers strongly supporting the rule including , , , , and .
• Support across the political spectrum. Numerous and organizations including , , , and have endorsed the rule.

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