(MENAFN- Muscat Daily) Muscat- Highlighting the growing popularity of its industry-leading customer service, BreadTalk has been crowned 'Brand of the Year' during the World Branding Awards in London.
Winning in the National Bakery category for the third year in a row, the award distinguishes the Singaporean-born brand as one of the most high-performance bread-makers globally. BreadTalk has three branches in Muscat at Oman Avenues Mall, Muscat City Centre and Qurm City Centre and is owned by local franchisee Bin Mirza International.
One of the key contributing factors to BreadTalk's third win included its collaborations with internationally renowned chefs to create award-winning products for customers. The brand is continuously leading the wave of innovation, from bringing innovative and creative flavours and refreshing store concepts that are designed with customers' interests and lifestyles in mind. Additionally, BreadTalk has been widely lauded for its efforts to develop local talent in the markets it operates in.
'BreadTalk's high standard of service excellence has cemented the international reputation of its award-winning baked goods across an extensive network of stores that stretch from South East Asia to the Middle East. When searching for brands to fulfill our vision of transforming dining experiences in Oman, we knew BreadTalk's dedication to taste and quality made them a perfect fit. We are proud to be a part of a brand that continues to go from strength to strength and look forward to celebrating more awards and milestones in the future,' said Hani Mirza, founder and managing director of Bin Mirza International.
BreadTalk has achieved exceptional growth since being introduced to the Oman market in 2012 and now has three boutiques across Muscat. The fan favourite bakery offers dine-in breakfast, sandwiches and dessert menu as well as its delectable freshly baked buns, desserts and cakes. BreadTalk honours the art of bread-making by giving life to novel creations.
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