(MENAFNEditorial)
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Bengaluru, October 16th, 2017 Max Fashion has recently launched its latest TV advert which is a humorous and interesting take on the modern intricacies of an urban lifestyle. Conceptualized by JWT, the advert is about the #EndlessWays in which you can win back a partner after a tiff; Max redefines the way we look at the little tussles of our love lives, at the same time introducing their own fashion line. This TVC doesnt just address the realities and eccentricities of life today, but also the very real fashion appetite of contemporary youth.
Through this TVC, the brands objective is to leverage the idea of shopping therapy, interposing it with real life situations. It is about how you can resolve the moments of disagreement with gestures of love. And with fashion that is affordable and amazing, Max is where youll find everything to bring back the love, and to move ahead from these moments of distress.
Max has utilized its USP of providing affordable yet trendy fashion and has used it as inspiration to show a young couple at the verge of a tiff. With a little assistance from Max, the advert ends on a happy note, with Win Her Back at ₹599 being one of the #EndlessWays of getting out of difficult situations.
Focus on Continuity
According to Mr. Vivek Kakkad, Director of Curious Films, the production house that has shot the advert, For Max, this being its third TV film, it was important to continue the journey of humor, fun and style. We decided to give it an angle that is not only different but also stands out in terms of fashion and music treatment. We really hope you enjoy the TV film and it leaves you with a smile.
With pretty similar views about the thought process that went into the making of this TVC, Mr. Senthil Kumar, Chief Creative Officer of JWT added, This is Max Fashions third TVC and second season of the Endless Ways campaign. It was important to continue the journey of humor-led human stories and showcase over 3000 different styles to choose from as it perfectly reflects the brands personality. Max being a brand that is fashionable yet affordable, fitted in seamlessly with the campaign idea of Endless Ways while also subtly establishing itself as a brand that brings people together.
With the campaign being one of the latest feathers to the cap, Mr. Jiten Mahendra, Vice President Marketing at Max Fashion said, Max Fashion is in its 12th year in India and is present in over 70 cities and 180 stores across India. The brand continues to reinforce its role in facilitating fashion by delivering a convergence of fashion and value. The ad film is targeted to appeal to the young Indian contemporary family and how Max continues to play a pivotal role in simple everyday situations.
YouTube link of the advert - https://youtu.be/MnbdemggSDw
About Max Fashion
Launched in 2004 in UAE, Max is a part of the USD 11bn Dubai based Landmark Group. Since its launch, Max has managed to create a niche for itself in the Indian markets by offering high quality products at affordable prices. In fact, Max Fashion is the pioneer of Value Fashion in India, successfully meeting the requirements of the aspirational, fashion conscious contemporary young family. Today, Max has a presence in 17 countries and has managed to become the largest value fashion brand in the Middle East as well as in India.
For more information, visit: https://youtu.be/MnbdemggSDw
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