(MENAFN) A specially-branded aircraft livery for 11.11 Global Shopping Festival 2017 was launched on Friday by Etihad Airways and Alibaba's Tmall and Alitrip.
Five jets decorated with this special 11.11 exterior will depart from Abu Dhabi travelling to four destinations in Greater China - Beijing, Shanghai, Chengdu and Hong Kong.
These five aircraft will carry this unique branding to over 40 cities across Etihad Airways' global network by next month.
Etihad Airways executive vice-president for commercial, Mohammad Al Bulooki, said, "Alibaba is a very important partner for Etihad Airways. As a global airline, we continuously research and deliver services to meet our Chinese customers' needs and strive for improvement in all areas of our operation".
"China is an important growth market and we need to follow the market trends. Etihad Airways will work closely with Alibaba to lead the way and deliver on the high customer expectation in China, and to promote Abu Dhabi in this rapidly developing marketplace", he added.
MENAFN2110201700450000ID1095969705
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.