(MENAFN- The Peninsula) Tania Khan | The Peninsula
It is a splendid mix of knowledge, passion, experience, entrepreneurial skills and last but not the least: love of country and unlimited enthusiasm to do something for fellow countrymen.
Equipped with vast experience in innovative entrepreneurship, Eman Al Sulaiti has announced that she would fully support 'my community and the local economy by providing free consultancy services to Qatar nationals aspiring to launch startups.
A graduate in science from Qatar University, Eman has worked in both government and private sectors since 1999; the year she received her graduation degree from the QU.
Eman Al Sulaiti's passion drives her to extend her knowledge and expertise to budding entrepreneurs in transforming their dreams into a reality. 'I used to receive positive feedback from Qatar and the GCC (regarding consultancy) but after the blockade, I have announced that I will fully support my community and the local economy by providing free consultancy services on entrepreneurship to Qatari citizens.
Currently, Eman works as a Quality and Service Design Manager at Qatar Foundation. 'It has always been a passion of mine to help entrepreneurs in their journey, help them understand how it starts, the obstacles they will face and how can they overcome those challenges. I started reading more and more to effectively apply those concepts in practice.
After starting her career from Qatar Foundation, Eman switched to the telecommunication sector at Ooredoo Qatar's Project Management Office. Soon after Eman found her calling and turned her focus onto innovation and entrepreneurship when she graduated as an Executive Leader from Qatar Leadership Centre.
To further hone her skills and knowledge in her preferred field, Eman enrolled for an executive MBA, a programme of 18 months, at HEC in Paris which was followed by another MBA in Luxury. This made her the first Qatar national to have earned these certificates.
Soon Eman was the Director of Business Development in QBIC where she was responsible foracting as a liaison between organisations and entrepreneurs, within Qatar and globally.
'I was hands on with the entrepreneurs and facilitated them making right connections with suitable dealers, supervisors and corporations. I would also coach and mentor entrepreneurs through some of the programs I had applied for in QBIC. Because I was so passionate about my job I gave it everything it demanded. I didn't stop there, I began judging in competitions in universities and in QDB and I also participated as a trainer to guide entrepreneurs on how to establish their businesses.
Eman is presently involved with training programmes with specialised centres and is constantly looking for ways to help budding entrepreneurs take the plunge in their ventures. Being an innovator, she has some interesting insight on how to make a business easier to understand with the help of infographic illustrations or slides, where the entrepreneurs can visualise strategies instead of reading articles and books in language they may not comprehend.
On success stories in her tenure at QBIC, she says: 'There are several success stories but the three cases I would particularly mention as they are from my preferred field of expertise (Luxury) and the ones with which I was heavily involved: Hairaat, Kaafe Chocolatier and S'ishira.
Hairaat is a Qatari jewelry brand owned by Nada Al Sulaiti. I was a consultant for them in the field of marketing, brand visualization and customer segmentation. They are going to inaugurate a store in Gate Mall soon.
Kaafe Chocolatier is a chocolate shop which is especially close to me since it is owned by my sister. I was working as their adviser, helped them with their business plan, marketing and expansion strategies. The expansion strategy will actually see the light of day in the shape of a new fully equipped café in Al Hazam.
S'ishira perfumers is a brand of high end, natural perfumes, which is owned by Sheikha Al Missned. I was their consultant for marketing strategies, brand visualizations and market segmentations.
To a question on how she caters to different business and their needs, Eman said: 'Mainly my job is to provide guidance in the areas where the entrepreneurs knowledge falls short. They are more involved with the core of the business and the technicalities, I come in where marketing strategies, business plans and business administration is involved. I help them with the processes of recruiting the right people, writing contracts for their staff, service providers and suppliers. I do not interfere with the heart of the business.
On dealing with difficult clients, she says: 'I do not force my ideas or opinions on my clients. The effort and budget is ultimately the business owners' decision. I study the case and provide them with my ideas of what is best for their business to the best of my knowledge. After that, the final decision is always theirs.
She is also active on social media through her Snap chat (entrepreneursqa) and YouTube (swalf rwad) accounts where she shares her knowledge in local slang and in a way that any layman can understand.
'If you read any articles about innovation it will be quite difficult to understand for someone who doesn't have a background in business. My purpose through my social media accounts is to simplify the language as much as I can, so that anyone is capable of grasping that knowledge, especially micro business owners. I believe not having sufficient theoretical business knowledge shouldn't act as hindrance for someone who wants to become an entrepreneur she said.
Journey starts from firm belief: 'The first step is to always believe in yourself and the next is to make sure whatever you do, you are passionate about it. I feel it is very important that you do what you love and learn more about it. Once you follow your passion it will become very easy to unlock your full creative potential.
MENAFN1810201700630000ID1095959287
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.