(MENAFN- Muscat Daily) Muscat- With an intention to identify new opportunities and discuss a wide range of creative concepts, Zubair Small Enterprises Centre (Zubair SEC) in collaboration with Embassy of the Netherlands in Muscat organised a full day workshop on the topic 'Business Ideation; Sensing and Seizing Opportunities in Tourism'.
The workshop was conducted by Martin Luxemburg, managing director of Erasmus Centre for Entrepreneurship, considered one of the most reputable organisations in Europe in the field of entrepreneurship development.
Small and medium-sized enterprises (SME) owners and entrepreneurs from various sectors from across the governorates in Oman and stakeholders in the SME ecosystem attended the workshop which empowered them to envisage inspiring and compelling new solutions for businesses.
The workshop focused on business ideation, identification of problems, analysis of customer needs, designing solutions and prototyping. The final part of the workshop focused on how to pitch business ideas in more effective ways. It concluded with a competition between participating groups for best business idea and pitching.
Lina Hussein, head of Communication and Social Impact, Zubair SEC, said, 'We thank the Embassy of the Netherlands for their collaboration with us in this regard, as this workshop comes as one of the fruits of the wider empirical research project that we have recently published, focusing on the SME ecosystem in Oman and seizing opportunities for SMEs in the tourism sector.'
Nasra Yasser al Mamari of Nasra al Mamari Trading, said, 'The workshop was interesting and dealt with an important set of issues faced by entrepreneurs. The workshop was a great way to generate lots of good ideas and we thank Zubair SEC for organising the workshop.'
Naser Said Mohammed al Hajri, Modern Nature World, said, 'The session was wonderful and gave entrepreneurs an insight as to how to make most of the investment opportunities in the field of tourism.
Hasna Mohammed al Dawoodi, Pioneers Trading Company, said, 'I learned a lot at the workshop and the ideation brainstorming session was inspiring.' Adel Suwaid al Abri, National High Tide Enterprises, said, 'The workshop was effective, practical and addressed relevant issues.'
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