Qatar Development Bank explores new markets for F&B products

In its drive to promote Brand Qatar across new regional and international markets alike, Qatar Development Bank (QDB) through the support of its specialist export wing, Tasdeer participated at Anuga trade fair held in Cologne, one of the world's leading exhibitions for retailers in the food and beverage (F & B) industry.

This was QDB's second time participation at the renowned biennial food expo, in line with the development organisation's consistent efforts to assist Qatari agri-food manufacturers promote their products in the international market and secure new export opportunities globally.

QDB's pavilion exhibited both well-established local organisations as well as small and medium-sized enterprises (SMEs) from Qatar's local food industry. The companies present at Qatar's national pavilion included Qatar Food Factories Co, IN-Q Factory & Co, Arab Qatari Agricultural Production Co, Asak Group Inc, Qatar Meat Production Co, Agrico, Ocean Fish, Albina Snacks, Dandy Company Limited, Gulfood Production, Qatar Flour Mills Co, Al Sulaiteen Agricultural & Industrial Complex (SAIC), and Kaafe.

The Qatari companies displayed a wide variety of their best products, including dairy items, dates, flour-based items, bakery goods, confectionary products, seafood, poultry, processed foods as well as natural juices.

Speaking during the 5-day exhibition, Executive Director of Export Development & Promotion Agency Tasdeer, Hassan Khalifa Al Mansoori said: 'Qatar Development Bank regularly spearheads the promotion of Qatari products and exporters in international exhibitions with the aim of opening new markets for the nation. During the past year, Qatari export products have increasingly found home in Europe's marketplaces, having participated in a series of exhibitions. Similarly, our participation in Anuga 2017 exhibition aims to further strengthen the commercial trade relations between Qatar and Germany.

'Given the evolving trade climate in the region, many local companies are increasingly appreciating the importance of change management. To this end, QDB lends assistance to these organizations by directing them to new marketing windows as well as helping them find alternative markets to export their products. Today, thanks to the opening of a new major seaport in Qatar the Hamad Port we are in an improved geostrategic position to charter new trading routes and strengthen trade relations with distant markets like Germany. And after tremendous successes in our local market, we firmly believe it is time for our local companies to proceed towards new horizons and expand into the regional and international market, as envisioned in Qatar National Vision 2030, he added.

Tipped as one of the 'world's largest and most important trade fairs for retail food trade and catering market, this year, Anuga trade fair, held from 7 to 11 October 2017, welcomed nearly 160,000 visitors and hosted more than 7,400 exhibitors from 107 countries.

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