(MENAFN- Gulf Times) Some 13 local and
regional business events professionals have earned an Event Management
Degree (EMD) after completing a programme certified by the Union of
International Fairs (UFI) in Qatar.
The six-month training programme
came as part of Qatar Tourism Authority's (QTA) efforts to enhance the
country's competitiveness in the business events field, and was
delivered in collaboration with the Exhibition, Convention and Event
Management Company.
Speaking at the graduation ceremony, QTA's
exhibitions director Ahmed al-Obaidli said: 'This EMD programme is one
of many efforts undertaken to empower local exhibitions professionals
with the tools they need to attract and deliver the highest quality of
events.
'As we embark on the Next Chapter of the National Tourism
Sector Strategy 2030, QTA will be working to further consolidate and
focus the efforts of key members of the business events sector, he
noted. 'We are particularly pleased to see participants join us from
countries across the region, such as Oman, Iran and Sudan, reinforcing
Qatar's position as one of the region's business events knowledge hubs,
al-Obaidli added.
The EMD programme aims to help business event
professionals develop essential skills, particularly those related to
project and risk management for exhibitions, sales management,
exhibition marketing, strategic management and sustainability in the
exhibition industry. The EMD programme has been delivered 15 times at
different locations in Asia, the Middle East and Europe since its
launching in 2007 by leading global exhibitions association, UFI.
'The
region boasts world-class event venues and facilities, which encouraged
several private and governmental organisers to push forward the role of
the exhibition industry in the region, UFI managing director and CEO
Kai Hattendorf said. Qatar's business events sub-sector boasts growing
events management services, an exhibition capacity of 70,000 sq m,
spread over world-class venues such as Qatar National Convention Centre
and the Doha Exhibition and Convention Centre, an expanded transport
network, as well as exceptional accessibility via Qatar Airways' reach
to 150 destinations worldwide.
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