Tuesday, 02 January 2024 12:17 GMT

Bedaya opens its second 'Dukan' at Ezdan Mall


(MENAFN- Gulf Times) The Bedaya Centre for Entrepreneurship and Career Development (Bedaya Centre), a joint initiative by Qatar Development Bank (QDB) and Silatech, has launched the second ‘Dukan', outlet at Ezdan Mall following the successful opening of the first branch at Katara The Cultural Village last year.
Through Dukan, Bedaya aims to support small- and medium-size businesses founded by young, creative, and ambitious local Qataris, helping them gain visibility, promote their products, and display their goods and services in one of the most strategic shopping malls in town.
Bedaya Centre general manager Reem al-Suwaidi said the second branch of Dukan at Ezdan Mall will last for three weeks.
'This initiative was launched last year to support local SMEs and startups by highlighting the pioneering innovation in the country and facilitate our next generation become future business leaders.
'The Dukan initiative coincides with our objective at Bedaya to support the youth and young Qataris establish their projects and businesses in a way that will allow a new generation of entrepreneurs to become building blocks of our nation's future, as well as compliment the growth of our local industries and projects, al-Suwaidi added.
Group general manager of Ezdan Malls Malik Awan said: 'Ezdan Mall is committed to supporting and marketing national goods in view to create greater self-sufficiency. For this reason, we partnered with Bedaya Centre to back their ambitious project ‘Dukan Bedaya'.
Awan said the project is a quality addition to the series of initiatives recently launched by Ezdan Mall to address the siege and promote the Qatari culture.
Such initiatives included the set-up of ‘Tamim Al Majd' murals, in addition to the co-operation with the Ministry of Culture and Sports over the past two months to host a range of heritage activities that varied between theatrical shows, plastic arts, and various forms of traditional crafts, which, in turn, attracted hundreds of visitors and achieved a great interaction with the public.
Under the roof of Dukan, a variety of special local projects are displayed, which are founded by local, talented and creative Qataris under the supervision and guidance of Bedaya Centre. Dukan's objective is to support SMEs in Qatar by showcasing their products in an innovative and different ways that attract the public and introduce the products to them.
Every two weeks, the displayed products are changed enabling a large number of entrepreneurs to participate and introduce their projects and products.
The Dukan initiative has opened the doors for new products to surface. It aims to supply the needs of the local market and thereby eliminate the dependence on imports. In order to provide more details about the products at the Dukan, a profile is displayed next to each item highlighting the business behind it and the product itself.
Furthermore, Dukan also provides opportunity for volunteers to be a part of this innovative initiative. These volunteers are carefully picked by Bedaya Centre to asses if they have the skills and the abilities to deal with all clients and introduce the displayed products and goods.

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Gulf Times

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