sbe to open its first Mideast property in Doha


(MENAFN- The Peninsula) The Peninsula

Leading hospitality company sbe, is set to open Mondrian Doha (pictured), marking the famed luxury hotel brand's first property in the Middle East, and a new level of vibrancy and round-the-clock entertainment to the West Bay Lagoon. To celebrate, Mondrian Doha will set the stage for its black tie grand opening celebration in late October.
'We are thrilled to open our first hotel in the Middle East in Doha, Qatar. After so much time and investment has been put into this hotel - it is fantastic to be able to see it all finally come to life and we're looking forward to expanding the sbe brand further into the region next year, said Jorge Giannattasio, COO at sbe.
The eye-catching and unique hotel offers exceptional lifestyle luxury with 270 rooms, designed in collaboration with world-renowned Dutch designer Marcel Wanders and South West Architecture. The hotel is a fantasy-like environment, true to the Marcel Wanders design and sbe ethos.

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