(MENAFN- Muscat Daily) Muscat- The new LG Signature brand from LG Electronics (LG) that combines the finest of LG's cutting-edge technology and world-class design with an exquisite attention to detail for today's most discerning consumers, was launched across the GCC. The ultra-premium brand was unveiled at a gala ceremony at the Dubai Opera.
The rich and exquisite design of the Dubai Opera that bridges the gap between the past and the future made it the ideal venue to launch LG's ultra-premium brand that will re-define the future of luxury home appliances and entertainment solutions.
The innovative and exquisitely designed LG Signature family consists of four products. This includes the world's thinnest and stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful InstaView Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment in order to protect your family from pollutants and allergens in the air.
'From conception to the final user experience, the LG Signature products were designed to highlight true essence – focusing on each product's basic yet efficient functionality whilst maintaining the brand's modern, premium and artistic signature design,' said Kevin Cha, president, LG Electronics, Middle East & Africa.
'The LG Signature products are an extension of the user's personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into a highly functioning and visually stunning masterpieces.'
Several prominent members within the region's retail industry alongside highly influential and prominent Emirati personalities attended the launch event. Amongst them included Hala Kazim, a highly respected and admired Emirati life coach, artist, social entrepreneur and the brand ambassador for LG Signature.
LG Signature OLED TV W
LG Signature OLED TV W (77/65-inch), the winner of over 45 prestigious awards including the 2017 CES Best of Innovation Award, embodies breakthrough innovation in television technologies and exquisite premium design, demonstrating that simplicity is the ultimate form of sophistication.
The innovative design of the W7 series follows LG's 'less is more' philosophy, stripping away everything to emphasise the beauty of the screen alone. The W7's sleek razor-thin profile makes the TV appear to be levitating in mid-air, adding to the sense of immersion.
W7 series models are less than 4mm thick when measured from the wall without any gap between the TV and the wall. The sense of immersion is completed through up-firing speakers which produce Dolby Atmos sound.
W7 series live up to LG OLED TV's unrivalled ability to reproduce the most lifelike images of any TV product with perfect black infinite contrast and an expanded colour gamut.
Additionally, they offer up to one billion possible colours and use ULTRA Luminance technology to deliver greater brightness according to the content being displayed. The W7 series feature Active HDR to render brighter scenes and greater shadow detail for HDR content. In addition, the series support multiple HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma).
LG Signature Refrigerator
The LG Signature refrigerator represents the visualisation of essence with a fresh take that is both intuitive and revolutionary. As a nod to its innovative spirit, LG has taken its award-winning Door-in-Door design one step further by adding the InstaView Door-in-Door feature that makes the opaque Door-in-Door compartment transparent with two quick knocks. The transparent surface allows customers to peer inside the refrigerator without having to open the door, offering significant energy savings by limiting cold air loss.
Even more innovative is the new Auto Open Door feature which activates as a user approaches the refrigerator, allowing for quick and easy hands-free access. The LG Signature refrigerator is powered by LG's Inverter Linear Compressor which automatically adjusts its cooling capacity based on conditions inside the compartment.
LG Signature Washing Machine
The unique-looking LG Signature washing machine is an advanced version of the LG TWINWash washer. The premium 24-inch front load washing machine is more durable, more convenient and more sophisticated than ever and features the unique pedestal TWINWash Mini under the main unit.
The minimalistic design of the LG Signature washing machine is highlighted by the beautiful touch-enabled Quick Circle User Interface which is embedded in the glass door. Positioned at a 17 degree angle, the panel is easy to see when standing. The Push Open washing machine door can be opened with a slight push, even when the user's hands are full. Meanwhile, the washer's enamel coating not only gives it a sleek, sophisticated look, but also repels fingerprints and corrosion.
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