(MENAFN- The Conversation) I am an Associate Professor in marketing at Mount Royal University. In my research, I am interested in understanding how consumers' identity (gender, ethnic, etc.) affect how they use products and react to marketing communications. In another area of research, I am interested in understanding consumer debt and developing methods that encourage consumers to curb their credit card spending.
Experience
- present Associate Professor of Marketing, Mount Royal University
Education
- 2012 University of Manitoba, PhD. Marketing
Publications
- 2017 Ethnic minority consumers reactions to advertisements featuring members of other minority groups, International Journal of Research in Marketing
- 2015 'An Investigation of the Emotional Outcomes of Business Students' Cheating 'Biological Laws' to Achieve Academic Excellence, Academy of Management Learning and Education
Grants and Contracts
- 2016 Optimizing the Provision of Information to Facilitate the Settlement and Integration of Refugees in Canada: Case Studies of Syrian Refugees in London, Ontario and Calgary, Alberta Role: Co-Investigator Funding Source: Social Sciences and Humanities Research Council of Canada
- 2015 Can Attributional Retraining Reduce the Pain of Paying Back Debt thus Improving Consumer Debt Management? Role: Principal Investigator Funding Source: Social Sciences and Humanities Research Council of Canada
Research Areas
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