(MENAFN- Muscat Daily) Muscat- As part of its continued focus on promoting road safety, Bank Sohar rolled out its 'Rakiz Wa Souq' road safety tip for the month of August. This month, the bank draws focus on the importance of advising parents and drivers to not let children climb through the sunroof of a vehicle while it is in motion.
Created under the slogan 'I Pledge for Our Children', the road safety campaign falls under the bank's recently launched CSR emblem, Sohar al Atta.
The CSR initiative continues its numerous community centered endeavours that make a difference in the lives of people, every day. The campaign aims at delivering important advice on road safety through concise messages, thereby reinforcing the importance of following traffic rules while driving.
This month's message cautions against the reckless habit of peering out through the sunroof of a moving vehicle in light of the many possible hazards and fatalities that could result from it.
Emphasising the importance of the message, Munira Abdulnabi Macki, GM of Human Resources and Corporate Support at Bank Sohar, said, 'Each month, we are committed to sharing important road safety messages under our 'Rakiz Wa Souq' campaign. The initiative is something that Bank Sohar has pioneered out of its strong commitment towards collaborating on road safety programmes.
'Among them is driving home the message for passengers in a moving vehicle, especially children, to remain secured in their seats and not attempt to peer out of the sunroof as it can be very dangerous. All too often, we see children scrambling across the seats to look out the sunroof of moving vehicles, which is extremely dangerous.
'That is why, we diligently disseminate these safety tips as part of our 'Rakiz Wa Souq' campaign, so parents and children will realise the hazards of negligent and careless behaviour in a moving vehicle and be more cautious.'
The bank is keen on getting the message out there to encourage the habit of keeping children strapped in their seats and closely supervised when the vehicle is on the road.
The safety tip is critical especially in light of the many possible hazards and fatalities that could result from passengers balancing on the seats in an attempt to look out the sunroof when the vehicle is moving to 'enjoy the experience'.
This could pose serious, life-threatening risks as even the slightest jolt could result in severe injuries to the head and neck as these areas of the body would be exposed and vulnerable.
Unexpected deceleration could result in unfortunate fatalities, especially when there is a sudden impact such as in an accident. Bank Sohar's road safety tip for this month, therefore, seeks to alert parents and the public as well about these possible hazards that arise out of such careless conduct when seated inside a moving vehicle.
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