(MENAFNEditorial) -- Cosmetics firebrand Thermalabs today launched a brand-new product known as the Thermalabs folding beach bed. Available in nature green color, this product is meant to provide a relaxation point for beach-goers. This product launch underscores the companys commitment to service the needs of the beach-going market. In the past few months, the firm has introduced an extensive range of beach convenience products spanning from sunscreen lotions to beach t-shirts and even beach chairs. Apparently, the firm is looking to establish itself as the go-to provider of beach-convenience products in the world.
Thermalabs is a leading firm that creates self-tanners and other . Based in New York City, the company operates a number of production centers in other parts of the world, with the main plant located in Israel. Thermalabs pilot product contributed immensely to the companys success. Known as the original self-tanner, this was a self-tanning lotion that delivered a beautiful tan within just four hours. The product was created from unique ingredients such as Aloe Vera leaf juice, Japanese Green Tea, Olive Oil and many others. Following a massive pre-marketing campaign by the company, the original Self Tanner managed to sell over 10,000 units within just the first week in the market.
Today, Thermalabs has segmented its operations into various sub-brands, as it seeks to establish itself as the number one maker of cosmetics. The firm owns four different sub-brands namely Supremasea, Tent World, Thermalabs Air, and Organic Healthcare. Supremasea is a sub-brand of the company that manufactures quality skin care products based on . Tent World, on the other hand, is an emerging sub-brand that creates beach and outdoor tents. Thermalabs Air manufactures the companys growing range of airbrushing machines and accessories, while Organic Healthcare produces health products based on 100% bio-organic ingredients.
Although Thermalabs is most popularly known in the self-tanning niche, the firm has gradually expanded its influence to address the needs of the beach-going audience. Over the last two years, the company has launched dozens of new beach-convenience products, ranging from beach chairs to beach beds, beach T-shirts, and sunscreen lotions.
The brand new folding beach bed that the company has just launched is over 6 foot in length and can support weight of up to 225 lbs. The company has said that this is the perfect beach-accessory for people whod love to read a book while they enjoy the perfect weather at the beach. It can also be used in the backyard garden, or in any other location for that matter.
Alex Howard, the firms top marketing official, has said that this product is now available online at Amazon.com.
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