(MENAFNEditorial)
Releases a free version of Implio, the first all-in-one content moderation tool
(Stockholm, Sweden) Besedo, the leading content moderation company, today announced a free version of Implio, its all-in-one tool developed to facilitate professional content moderation. It is based on Besedo's extensive experience from screening user-generated content, such as dating profiles and ads on online marketplaces, for companies such as eBay, Meetic-/Match Group, OLX and Schibsted sites. According to Besedo, moderating content is a vital part of building trust online.
The Implio model
Implio is the first tool to provide a combination of advanced customizable filtering, manual content moderation interface, and powerful analytics, helping companies streamline their processes and collect valuable insights. Starting today, Besedo is offering a free, fully-functional version for smaller businesses, start-ups and non-profit organizations.
"Being able to gain user trust is important for sites working with user-generated content. Without trust, people will be hesitant to engage with complete strangers. More than 10 percent of submitted content is fake, doesn't comply to policies or is fraudulent. Fake listings, phishing, romance scams, pyramid schemes and other threats are putting that trust at risk and this is what Implio can help companies avoid," says Patrik Frisk, CEO, Besedo.
It's a question about trust
Increased demands on compliance, the sharp increase in online fraud and the growing awareness of cyberbullying and its effects creates a need for companies to protect their customers. With ever-increasing volumes of user-generated content, and high expectations from customers that the moderation process should be real-time and unintrusive, automated content moderation has become the need of the hour.
Every year, Besedo reviews and moderates more than 570 million pieces of content, responds to over 1 million user support inquiries and blocks almost 40 million fraud and scam attempts. That is why marketplaces with extremely high demands put their trust in Besedo for content moderation.
"We are proud to have built an all-in-one tool that makes high-quality, high-performance content moderation available and affordable for marketplaces of any size. We want all sites and apps to benefit from recent advances in artificial intelligence and computer vision, without any of the complexity these technologies usually require," says Maxence Bernard, Head of R&D, at Besedo.
Professional content moderation for all
With Implio, any company dealing with user-generated content can set up a professional process, starting with configurable filtering functions, screening content for profanity, illegal content, scams, duplicates and much more. Content requiring a deeper analysis can be managed manually in a user interface specially designed for this purpose. Statistics and insights are readily available within the tool and can be used to fine-tune the filters and processes.
"A recent customer, Fincaraiz, a real estate classified site in Latin America from the Schibsted group, was able to automate 80 percent of their content moderation by using the customizable filter functionality in Implio. Customers can also choose to add even more powerful functionality based on tailored artificial intelligence which complements Implio's off-the-shelf automation capabilities," says Maxence Bernard. "For large dating sites and online marketplaces, Besedo can also manage the manual moderation and customer support in over 15 languages."
Implio is offered as a SaaS (Software-as-a-Service) solution and the cost is based on the volume of items that flow through every month, ranging from a free, limited support version, up to very large volumes. For more details on pricing, check here https://besedo.com/product/pricing/.
For more information about Besedo or the Implio product, please contact:
Patrik Frisk, CEO
Phone: +46 70 570 92 02
Maxence Bernard, CR&DO
Phone: +33 1 84 17 11 41
For high-res images, interview requests etc., please contact Natalie Majerski on or +46 (0)76 103 2010
About Besedo
Besedo empowers online marketplaces to grow with trust by enabling their users to engage fearlessly with one another. Since 2002, Besedo has partnered with online marketplaces of all sizes, across the globe to help them create user trust, better quality content and better user experience in the digital world. Besedo is based in Stockholm, Sweden, and also has offices in Colombia, Malaysia, Malta, Romania, and France. With over 500 employees of more than 20 different nationalities, Besedo is a truly global and multicultural company with real localization capabilities.
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