(MENAFN- Emirates News Agency (WAM))
SHARJAH, 3rd June, 2017 (WAM) -- Sharjah Chamber of Commerce and Industry, SCCI, has called upon the private sector to support Al Dhaid Dates Festival, which will be held next month in Sharjah.
Khalid bin Butti Al Hajeri, Director-General of the SCCI, emphasised that Al Dhaid Dates Festival is one of the most important tourism and marketing promotional initiatives on the chamber's agenda.
The event aims to support the economic development journey in the eastern and central regions of Sharjah. Al Hajeri also confirmed that SCCI dedicates a special attention to the festival in order to ensure a successful second session that will commence on July 20th 2017.
Mohammed Musabeh Al-Tunaiji, Director of the Sharjah Chamber in Al Dhaid District and the General Coordinator of the Festival, said that the chamber looks forward to attracting the largest segment of farmers to participate in the event, display their products, and benefit from the festival and food industries.
Official departments in the central regions, Al-Tunaiji said, welcomed the event and promised to fully support the festival given its role in highlighting the cultural and historical heritage of the people of Sharjah in particular and of the UAE as a whole.
Through organising the festival, SCCI hopes to revive the economy of the central region as a whole, preserve local heritage and history, and showcase an important element of Emirati culture, he added.
Al Dhaid Dates Festival will include special activities to promote the region's local summer crops, notably lemons and mangos. These promotional activities seek to encourage the widest segment of farmers to participate in the event through displaying their products and benefiting from the festival. The event will feature many competitions and the winners will receive valuable prizes, including "The Most Beautiful Fruit Basket".
WAM/AAMIR
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