(MENAFN- Alghad Newspaper)
AMMAN — Her Majesty Queen Rania Al Abdullah, on Sunday, met with the Amman Design Week 2017 (ADW) team for a brief on the project's progress and an update on its newest programs.
With the support of Her Majesty, the Amman Design Week 2017 main exhibition will be held at the Ras Al Ain Hanger Gallery, and will comprise the second edition of the annual program.
The project, first inaugurated in September of last year, aims to showcase designs and talents of local, regional, and international designers and establish Amman as the regional hub for innovation, expression and experimentation.
This year's event will offer a nine-day comprehensive program, commencing on the 6th of October and ending on the 14th of October, with a focus on the overarching theme of "Design Moves Life Moves Design."
The theme intends to highlight the creative power generated by mass mobilization, collaboration, and communication of knowledge and skills.
Amman Design Week's Co-Directors, Ms Rana Beiruti and Ms Abeer Seikaly, also attended the meeting and briefed Her Majesty about the event's latest additions for this year.
The new programs targeting students and the youth will include the Mentorship Program, the Talent Database for students, and the Student Exhibition.
These were created to encourage organizations to invest in the talents of young design students and to connect young designers with local school and university networks.
The Tours and Mobile Platform, also part of the latest expansion efforts, consists of outbound city bus and walking tours that offer participants the opportunity to engage with design around Jordan.
Another new year-round project to be featured this year, is the International Participation program, aimed at designers wishing to showcase their work abroad.
This year, the Amman Design Week team received a total of 400 applications for designers, programs, and student exhibition open calls, a steep rise from last year's 180 submissions.
(Petra)
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