Jerry Gold Named Strategic Financial Advisor to the Chairman of LiveXLive


(MENAFNEditorial) Feb. 17, 2017 /PRNewswire/ --Loton, Corp. (LIVX) announced today that music industry veteran Jerry Goldhas joined as Strategic Financial Advisor to the Chairman of its LiveXLive subsidiary. LiveXLive is the premium live music video platform reinvigorating the music business with its HD streams from some of the most important global music festivals, events, and clubs.

Mr. Gold has three decades of CEO and CFO experience, including serving as the EVP & CFO of Warner Music Group for nearly a decade. His experience includes the following areas: private equity, fund management, mergers and acquisitions, public markets, technology startups and real estate finance. Prior to Warner Music Group, Mr. Gold was a partner at Ernst & Young for 12 years where he managed the global media and entertainment group.

At Warner Music Group, Mr. Gold was responsible for all financial reporting, accounting, budgeting, forecasting, cash flows and capital expenditure approval. Additionally, Jerry focused on strategic planning, acquisitions and joint ventures. Mr. Gold managed Warner Music's investment in Columbia House, a direct marketing joint venture with Sony Music, and was a member of the Board of Directors.

"We are excited to bring in Jerry, another experienced veteran in the media and entertainment industry," commented Robert Ellin, Chairman of Loton, Corp. "Jerry has three decades of C-level experience in multiple roles and he will be instrumental in bringing LiveXLive to the next level. He will be actively assisting our company in plans to uplist to a major stock exchange, merger and acquisition activities, and bringing strong discipline to our financial team."

"Music, especially live music, is more in demand today than ever. LiveXLive will increase the availability of all music for the music fan and benefit the whole music ecosystem, including the artists, labels and publishers," says Jerry Gold, Chief Financial Advisor to the Chairman of LiveXLive.

LiveXLive has signed exclusive deals with major festivals such as Rock in Rio (where Bruce Springsteen and Maroon 5 headlined), and major clubs such as Marquee in Las Vegas and E11EVEN in Miami.Since launching in May 2016, LiveXLive has streamed performances by worldwide sensations including Katy Perry, Rihanna, Radiohead, Rod Stewart, Metallica, Sam Smith, Elton John, John Legend and many more. Artists and labels have recognized the platform's' unique ability to expand not just awareness and engagement, but sales of music, tickets and merchandise.

About LiveXLive
LiveXLive is the world's first premium live music streaming network delivering around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform offers the world's leading music festivals with multi-day and multi-stage coverage, unique concerts, intimate performances and cutting edge programming. LiveXLive extends the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. LiveXLive features all genres of music including rock, pop, indie, alternative, EDM, country and features major festival headliners as well as emerging artists performing at clubs and venues around the globe.

About Loton, Corp.
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world's leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe. www.livexlive.com.

Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.

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SOURCE Loton, Corp.

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