(MENAFN) The number of Gulf visitors to Greece dropped by more than half last year, as the Mediterranean country's marketing campaign to target the region as a new source market for tourists.
"The Gulf is a great market. We opened it up last year and we had a 55 percent increase in the number of Gulf tourists coming to Greece in 2016 and we think 2017 will be even better," said Greece"s Alternate Minister for Tourism.
The Minister also said that the surge in interest from Gulf tourists comes after authorities undertook a marketing campaign in the region last year.
As part of the strategy, the Greek government invited journalists and travel bloggers from the region to visit the country, while it also took a stand at last year's Arabian Travel Market exhibition in Dubai.
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