(MENAFNEditorial) Markazia, the sole distributor of Toyota, Lexus and Hino trucks in Jordan, announced that Toyota recently reached an agreement with Microsoft to collaborate in the 2017 FIA World Rally Championship (WRC) series. As part of the agreement, Microsoft will serve as a ‘technology partner’ for the TOYOTA GAZOO Racing WRC rally team.
Motorsports offer an important way to convey the excitement of driving, and are at the heart of Toyota’s efforts to foster a greater following of car fans and enthusiasts. Conducting these activities under the umbrella of TOYOTA GAZOO Racing allows Toyota to develop its people and improve its products, thereby contributing to the creation of ‘ever-better cars’. Under the leadership of Team Principal Tommi Mäkinen, Toyota is developing a rally vehicle scheduled to begin competing in 2017.
Using Microsoft technology, Toyota wants to maximize its competitiveness in WRC, whilst ensuring that learnings from the race course can be used to achieve the company’s vision of designing and manufacturing ‘ever-better cars’.
Microsoft will support TOYOTA GAZOO Racing in three key areas:
•Development of a data analysis platform to gather, visualize and analyse various data related to driving which will be utilized in race activities.
•Creation of a team information-sharing system to allow team members to collaborate and share various materials such as images and videos efficiently and effectively using a cloud service.
•Enhancement of communication with fans through providing services utilizing the cloud and using Microsoft’s display devices to provide them with a front-row motorsports experience.
The announcement builds on the existing partnership between Toyota and Microsoft. Most recently, the two companies collaborated on the establishment of Toyota Connected, a new user experience and product-development company aimed at expanding, collecting and analyzing large amounts of vehicle data to help further improve quality, safety and the driving and ownership experience for Toyota customers.
Nadim Haddad, the Sales and Marketing Director and Deputy General Manager at Markazia, said, said: “Toyota has a long-term commitment to motor racing and it is constantly seeking new ways to make motorsport more exciting and build a larger following of car fans and enthusiasts. The partnership with Microsoft will allow Toyota to more deeply exploit the possibilities of information technology to advance its vision of building and promoting ‘ever-better cars’.
Toyota understands the important role that information technology must play in order to further accelerate the development of the automotive industry. Gathering valuable data will help lay the foundation for the future of sustainable mobility. This, in turn, will help create a society in which everyone can live at ease, safely and freely. Another important contributor to a safer automotive future is the Toyota Research Institute (TRI), which is focused on artificial intelligence for automobiles, robotics and scientific discovery. TRI is bringing to life Toyota’s vision of autonomous driving, which follows a double approach. The first type of application is ‘Chauffeur Mode’, where the car is fully autonomous. It has the potential to offer mobility to those who would not otherwise have it, such as older people and those with special needs. In order to accomplish this safely, it is estimated that some 14.2 billion kilometers of testing, including simulation, are required. Microsoft is an important partner in the test-mile accumulation, since a lot of the work can be done through multi-agent simulation.
The second application of autonomous driving that Toyota is pursuing is the ‘Guardian Mode’ or high-level driver assist. This technology is a further evolution of current safety mechanisms such as Toyota Safety Sense, and is designed to support the driver as necessary, even taking over the car in certain circumstances. The knowledge that they have this safety net will enable customers to enjoy their drive to the fullest.
The Toyota Research Institute, Toyota Connected and Microsoft are united in their efforts to use cutting-edge technology to establish safer, cleaner and more convenient mobility.
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