(MENAFNEditorial) Huawei nova and Huawei nova plus Defy Expectations with Outstanding Design and Camera Features for Today";s Dynamic Consumers
The MediaPad M3 continues Huawei";s track record of delivering state-of-the-art industrial design with an elegant and seamless unibody shell.
Dubai, UAE, September 3, 2016:At IFA 2016, Huawei Consumer Business Group debuted the Huawei nova and the Huawei nova plus, the first smartphones in the new series designed to meet the needs of today";s most dynamic consumers. The new nova series features stunning multi-curve design features, camera advances for more vivid photography and performance updates for enhanced usability. Every feature of the Huawei nova and Huawei nova plus is designed to support consumers"; fast-paced, dynamic lifestyles, and to express their unique personalities. Huawei also introduced a new version of its MediaPad M3 tablet and announced new color options for the awarding-winning Huawei P9 smartphone.
Available beginning in October and priced competitively at AED1632 and AED1755 in Prestige Gold, Mystic Siler and Titanium Grey , the Huawei nova and Huawei nova plus are just the beginning of an exciting new series designed to defy expectations. The series delivers brilliant usability features combined with stunning looks, powerful performance and fantastic camera which continues Huawei";s commitment to innovation and design.
''Huawei recognizes that dynamic consumers demand a device that keeps up with their fast-paced lifestyle,” said Richard Yu, CEO of Huawei Consumer Business Group. ''Designed to bring new experiences to life with its incredible performance, stylish design and advanced camera features, the Huawei nova and Huawei nova plus devices are the perfect fit for a generation that lives their life on a smartphone.”
At an exclusive launch event held at the Velodrom in Berlin, world-renowned fashion blogger Xenia joined Richard Yu on stage and praised the nova";s high-end design features and fantastic camera, calling the device a ''must-have” for her fast-paced, camera-ready lifestyle.
With its Huawei nova series, Huawei continues to defy expectations following its successful smartphones launches earlier this year, including the powerful Mate 8 and Huawei P9 which redefined the standard in smartphone photography.
Ergonomic Design
The Huawei nova smartphone";s curved surfaces and 5-inch screen connect seamlessly to create an ergonomic, compact design that fits perfectly in the user";s hands, enabling single-handed functionality. As beautiful to look at as it is to use, the nova draws inspirations from curves found in modern architecture with its curved metallic back polished by an advanced sandblasting process, hairline finishing and signature oblong composite panel stretching across the top of the phone. The subtle contours and smooth curves reflect light to emit multiple shades of brilliant colors and sheens.
Fantastic Camera
Today";s smartphone users demand a device that empowers them to capture and share their favorite moments, anytime and anywhere. With its powerful 8 megapixel front-facing camera, the Huawei nova enables users to take and share better selfies in any lighting condition. Additional features include the proprietary Beauty Makeup 2.0 and Beautiful Skin 3.0 applications, which apply cosmetic effects and skin smoothing filters to create more flattering images.
The Huawei nova";s 12 megapixel rear camera with 1.25um larger pixel sports an enhanced wide-aperture lens and imaging sensor allowing it to capture photos in low-light conditions, while the Huawei nova plus features an outstanding 16 megapixel rear camera, enabling it to capture more light for sharper, clear and richly refined photos in any environment. In addition, the Huawei nova series supports fast autofocus for amazing accuracy, helping consumers to capture wonderful moments in their life.
Real-world Performance
The Huawei nova series is powered by the Snapdragon 625 processor, which uses advanced 14nm technology to increase performance and reduce power consumption. The Huawei nova";s 3020 mAh battery with Smart Power 4.0 can power longer sessions for users to easily navigate between different apps. With a next-generation 3D fingerprint sensor, the Huawei nova supports faster and more accurate 360-degree unlocking for improved security, convenience and single hand selfies. The Huawei nova plus";s 3340 mAh battery delivers an even longer battery life, allowing users to capture thousands of shots on a single charge.
The Huawei nova also features DTS Headphone: XTM optimized audio for authentic 3D, home theater quality surround sound.
Huawei MediaPad M3
Huawei unveiled its newest flagship tablet, the Huawei MediaPad M3, and showcased the device";s premium audio and multimedia capabilities designed in partnership with Harman Kardon. ''The introduction of the MediaPad M3 builds on Harmon Kardon";s experience and top-performing technology to truly reinvent what tablet audio can deliver,” said Richard Yu, CEO of Huawei Consumer Business Group. ''By focusing on continued advances in audio and multimedia quality, Huawei is constantly raising the bar and exemplifying our commitment to surpassing our users"; every expectation.”
An Uncompromising Audio Experience
To deliver the superior sound quality found on the MediaPad M3, Huawei collaborated with experts at Harmon Kardon, a leading innovator of audio and entertainment technology. Harmon Kardon";s acoustic engineers fine-tuned the audio systems in the MediaPad M3, and have certified the device";s unsurpassed listening experience.
Additionally, AKG specifically designed AKG H300 earphones for MediaPad M3. The AKG earphones deliver a superb audio experience that reproduces every detail of the music track from crystal highs to deep bass, as musicians and engineers intended it to be. Wrapped up in an elegant AKG package and interface, customers can enjoy a dynamic sound experience with the sophistication of AKG wherever they go.
''Harman Kardon is dedicated to creating the world";s best audio products, and we have a long history of working with top brands to bring outstanding advances to the market,” said Dinesh Paliwal, chairman, president and CEO of Harman International. ''We are proud to count Huawei among a select group of global partners and align with their long-standing pursuit of innovation and commitment to user experience. The sound quality that consumers will have with the MediaPad M3 is a testament to our extraordinary collaboration.”
Impeccable Styling
The MediaPad M3 continues Huawei";s track record of delivering state-of-the-art industrial design with an elegant and seamless unibody shell. The MediaPad M3";s 8.4-inch screen delivers vivid colors and sharper detail than other premium compact tablets. Huawei";s ClariVu3.0 display technology delivers greater clarity and sharpness, and filters out harmful blue light to ease eye strain. A high 82% screen-to-body ratio further enhances the device";s sleek and compact style, providing an immersive viewing experience. With a state-of-the-art industrial design and slim aerospace-class aluminum body, the tablet has an elegantly simple look and feel, and a convenient and comfortable form factor that fits every lifestyle.
Premium Performance
Huawei";s Kirin 950 processor powers the MediaPad M3 for high-intensity applications including HD videos and 3D gaming. Rounding out the robust feature set is Huawei";s industry-leading fingerprint sensor witch support faster unlocking for improved security and a more convenient navigation experience. The 5100 mAh high-capacity battery provides up to 11 hours of FHD video playback, up to 6 hours of continuous 3D game playing and as many as 45 hours of music playback.
Committed to Consumers
Huawei is proud to deliver the best user experience to its consumers. Earlier this year, Huawei redefined smartphone photography on the Huawei P9 smartphone through its partnership with legendary camera brand Leica AG. Continuing its partnership with Harman Kardon, Huawei is leading the way in delivering premium audio experiences in a tablet. Huawei is committed to partnering with top brands and developing premium, stylish products that leverage their expertise to resonate with consumers worldwide.
New Fashion-forward Huawei P9 Colors
Following its global launch earlier this year, Huawei released new fashion-forward colors for the Huawei P9 dual-camera smartphone co-engineered with Leica AG. Inspired by the dramatic, bold colors found in 1960";s pop art, the P9 is available in two new vibrant finishes, Red and Blue. Beginning at AED 2246, these new colors represent Huawei's focus on creating trendy products for consumers who value style and design.
Availability
The Huawei nova and nova plus with 32GB ROM and 3GB RAM, will be available in October in over 50 countries and regions, before being offered in additional markets. The Media Pad M3 will be available beginning September.
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