Oman- A'Saffa Foods' Taybat has become a household choice

Date

8/23/2016 1:02:31 AM

(MENAFN- Muscat Daily) Muscat-

A'Saffa Foods, Oman's largest fully integrated poultry producer and the biggest plant for snack food and delicacy products, is known to reinforce its brand promise by offering customers more variety and diverse food products under its brand.

The launch of the company's sub-brand 'Taybat' a few years ago and the immense popularity enjoyed by it since then, has marked a major step forward in A'Saffa Foods becoming one of the leading food producers in Oman and across the region – as it continues to diversify into new areas – building on the success of its chicken and beef products.

Sidhartha Lenka, head, marketing and sales of A'Saffa Foods said, 'We are delighted with how well the brand has been received in just few years since its launch. The name Taybat means 'tasty and wholesome meal' or 'good food' and this is what we strive to provide for our customers in everything we produce. All our products are prepared using the finest and healthiest of ingredients, to ensure that they are tasty, while strictly adhering to real halal procedures that A'Saffa is famous for, across our range of products.'

He added, 'Through our brands such as 'Taybat', families have a much wider range of products to choose from during meal times. This is instrumental in encouraging healthy eating habits among young children thanks to our natural ingredients and 100 per cent pure and halal preparations techniques which are reflected in the name we chose for brand Taybat.

Like the products under A'Saffa Foods' brand umbrella, the products under Taybat too are made of 100 per cent natural and tasty chicken and beef ingredients along with aromatic and healthy spices.

Taybat's product range comprises of Breaded Chicken Burgers, Chicken Burgers, Chicken Fillet, Chicken Fingers, Chicken Nuggets, Chicken Popcorn, Chicken Franks, Chicken Mince, Beef Burgers and Beef Mince to name a few; all of which are prepared using only the best quality ingredients and that enjoy a fan following that comprise the young and old alike.

Being pioneers in fully integrated poultry production, farm/feed/health/bio security management systems and food processing, A'Saffa Foods has built its core competence and expertise in poultry production, processed food technology and innovative food recipes helping them to deliver new, flavourful choices that consumers can enjoy at all times.

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